Making Money as a Playwright Part 1

Making Money as a Playwright Part 1

How Do Playwrights Make Money?

The playwright Robert Anderson famously said in the late 50’s early 60’s that “one can make a killing in the theatre, but not a living.” The late Tim Kelly, a very prolific playwright for the school and community theater markets who passed away in 1997, published over 350 plays in his life, and would have about 6,000 performances of his plays every year, all over the world.  His pieces were translated into dozens of languages.  He adopted Anderson’s quote and paraphrased it for the amateur theater market:  “You can make a living, but you can’t make a killing”.

Most active writers, including playwrights, have an academic affiliation, which pays the bills. To get your play produced, which if it’s an OK play is relatively easier, by far the best way to do it is to be around people who make theatre: actors, directors, producers. If you can get them to read your play and they like it, there’s a chance they may produce it.

Overall, while making a living as a playwright is possible, it often requires a combination of talent, perseverance, and strategic career choices.

And you will most often need another form of income (or a supportive spouse or other family member) in order to continue with playwriting. You may not make a living with this art form, but it can be fulfilling in many other ways.

Playwrights can make money through various channels, including:

  1. Royalties: Playwrights typically earn royalties from productions of their plays. This is a percentage of the ticket sales or a fixed fee paid by theaters for the rights to perform the work.
  2. Licensing Fees: When theaters want to stage a play, they must pay a licensing fee to the playwright or their representative. This can include fees for amateur and professional productions.
  3. Grants and Fellowships: Many playwrights apply for grants and fellowships from arts organizations, foundations, and government bodies that support the arts. These can provide financial support for writing new works.
  4. Publishing: Playwrights can earn money by publishing their scripts. Some publishers pay upfront fees or royalties for published plays.
  5. Film and Television Adaptations: If a playwright’s work is adapted into a film or television show, they may receive a fee for the adaptation rights and possibly ongoing royalties from the production.
  6. Collaborations and Commissions: Playwrights may be commissioned to write new works for specific theaters or projects, which can provide a guaranteed income.
  7. Teaching and Workshops: Many playwrights supplement their income by teaching playwriting or conducting workshops, sharing their expertise with aspiring writers.
  8. Options: Producers give playwrights an option when they decide to produce their work. (There will be a time limit on the option.)
  9. Producing Their Own Work: Some playwrights take on the role of producer for their own plays, allowing them to retain a larger share of the profits.

Overall, the income of a playwright can vary significantly based on the success of their works, the demand for their plays, and their ability to navigate the industry.

So how do playwrights for the amateur markets make money?  Simple— volume.  The more productions, the more performances, the more money.  So, how do you get more productions?

Your Website and Play Catalog

You simply must have more than one play that’s ready to be produced. When you’ve finished one play, start the next one.

That being said, this is easier for playwrights than musical theatre teams, but the same volume is suggested for musicals as well. If you want to make money writing plays, you simply must have many different plays, in many different formats (full length, one acts, 10 minute plays, etc.)

The easiest way to increase your writing output is to join a writer’s group. One of the best things that a writers’ group can give you is a deadline. When you’re regularly meeting with a community of writers, you challenge yourself to continually bring new work to the group, and to continue to write. If you’re not in a writers’ group, I’d recommend finding other external deadlines, whether they’re playwriting awards or theatre submissions windows. Whatever it is, find a deadline (with a realistic timeframe) so that there is somewhere you have to send a finished play to in a specific time frame (no matter what state your script is in).

Which brings us neatly onto our next step: share the play.

Share Your Play With Those You Trust

Once you’ve written your play, it’s time to share it beyond your writing group. Have friends in for a “pizza reading.” Ask people you trust to sit in a Zoom reading and discuss it afterwards. Continue to write and rewrite, addressing common feedback responses. (Usually I advise writers to listen carefully to feedback, and notice when the same note is given more than once. Usually you should address it when it is mentioned twice. To those comments that sound like the audience member is trying to rewrite your play, a good phrase to remember is, “Hmmm, interesting. I’ll think about that.”)

Especially if you’re writing a new musical, plan a 29-hour Industry Reading. Make sure to record it using the highest tech standards you can afford (especially if you believe the work is ready for important industry people to see). This is a ten times more important if you’re holding your reading anywhere outside New York.

You learn so much about what needs to change in your play when you’re collaborating with a director and/or dramaturg, and when you hear it read by actors. The rewrites carried out on the play during the rehearsed reading process is an instrumental step towards it eventually being staged.

When you feel your script is ready to be produced, submit the new play to calls for submissions, to literary departments near you, to directors you know., etc. Send it out far and wide.

The important thing about sharing your work is it increases your chances of it getting produced. Someone might love it.

This feels like it has a lot to do with luck. It does. But realize that you can help create your own luck by:

  1. Writing a play that’s true to your artistic voice.
  2. Sharing it far and wide and then using feedback to develop it
  3. If a theatre shows interest in it, doing your very best to prove that you can deliver.

Remember, you get paid per performance, so you have to find someone to produce your play or musical.

(Part 2 is coming next week…)

 

What Are Your Writing Goals?

What Are Your Writing Goals?

Setting Goals: Who Do You Want To Be?

Goals are a means to an end, plain and simple. They are simply a tool to concentrate our focus and move us in a direction. The only reason we really pursue goals is to cause ourselves to expand and grow. Achieving goals by themselves will never make us happy in the long term; it’s who you become, as you overcome the obstacles necessary to achieve your goals, that can give you the deepest and most long-lasting sense of fulfillment.

So maybe the key question you and I need to ask is, “What kind of person will I have to become in order to achieve all that I want?” This may be the most important question that you can ask yourself.

What kind of a person do you want to become, professionally? Who do you want to be when you grow up? I have decided that in my life I want to create new work as a dramaturg, I want to envision the production text as a director, and I want to put stories on stage as a producer. To learn how to do this I have pursued an education (B.F.A. in Directing, M.F.A in Dramaturgy, CTI 14-week for producing), but even then it took a few years of actual practice dramaturging, directing and producing professionally before I internalized the “I AM” that made me believe in my identity as a professional theatremaker.

When you start doing the work, you’ll realize that you ARE the person that you wanted to be.

 

Write Down Your Goals

When setting your writing goals, you should plan on becoming a produced playwright.  Once you see your plays on stage, with real actors in a real theater, then you will indeed be a professional playwright.

What would being a produced playwright feel like to you? Our writers here at CreateTheater have said all of these:

  • Being produced would give validation to friends and family that I am a professional writer
  • The joy of seeing my work actually take shape onstage is what I love most
  • Having a show on Broadway or Off-Broadway would be a dream, but I’d love a regional production to invite my friends
  • Making revenue from writing for the subsidiary markets is my goal
  • A production onstage would finally make me feel that I belong in the professional theatre world

The good news is that becoming a produced playwright is doable. However, just like learning anything, there is a process to master.

Take Daily Actions to Achieve Your Goal 

The best thing about setting a goal is that it gives you actionable tasks to achieve along the way. Through hard work, you can make the decision to be a success and achieve it.

What things do you need to do to become a produced playwright?

  • Write daily. Create a routine where you write at a certain time every day. If you’re a writer, you write.
  • Write in a variety of formats. Write musical librettos, write one act plays. Write a play for high school or college, and adapt it for middle school audiences. Write ten minute plays.
  • Create a catalog of plays. Volume counts – the more good plays you write, the greater the chances of multiple productions
  • Create a NPX profile, and upload all of your plays there. Read and recommend other writers’ plays, so they will read and recommend yours. (It’s a community.)
  • Join CreateTheater and The Experts Theater Company. The more theater friends you have, the more you learn and the more you’ll feel like a pro.
  • Get a website. Keep it updated.
  • Get an email list. Keep your fans updated on what you’re doing.
  • Take pictures of your progress. Post on social media.
  • Plan on taking focused marketing time twice a year to reach out to regional theaters and their artistic directors. Compile a database for yourself.
  • Get to know your local theaters. Buy tickets to their work, and talk to people while you’re there. Go to their galas and meet them.
  • Submit, submit, submit. This is one of the best ways to create opportunities for yourself.

(Notice that none of the above requires an agent.)

Does this sound like a lot of work? It is. One of our produced playwrights at ETC, Kim Ruyle, says that he remembers a quote someone once told him: “The playwright you envy works a lot harder than you do.”

Be Persistent

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” So said Thomas Edison, who knew this through experience. However, persistence can be very hard to put into practice when nothing seems to be happening for you.

The best advice that every produced playwright can give you is to:

  1. Write everyday as a matter of routine.
  2. Submit as often as you can.
  3. Take focused time to create marketing databases and email twice a year.
  4. Network regularly. Follow up. Keep in touch.
  5. See lots of theater. Strike up conversations while you’re there. Go to galas.
  6. Network and hang out with theatre people as often as you can, both online and in person.

Be persistent. Don’t give up.

Embrace the risks and do the work — and drive the outcome you deserve.

Find a Mentor

Find a Mentor

THE WORKING PLAYWRIGHT: a monthly blog column by Melissa Bell 

Find a Mentor

Sometime after I wrote my first musical, I attended an alumni event. While waiting for the elevator, a well-groomed woman and I picked up a conversation. When I asked her what she did, she said “I’m a Broadway producer.” Although at that point I had never heard the expression, the proverbial moment was about to come true – you meet a producer in an elevator, what do you say? I smiled and said that I had just written a musical that had been optioned by a film company, then added “so we can talk,” meaning I wasn’t going to try to sell her my show. She responded with a smile, “I would love to hear about your show.”

Thus began a 14-year mentorship – and friendship – with legendary Tony-winning producer Stevie Phillips, who singlehandedly produced THE BEST LITTLE WHOREHOUSE IN TEXAS from its Off-Broadway beginnings to Broadway, film and beyond. I recommend reading her amazing auto-biography Judy & Liza & Robert & Freddie & David & Sue & Me for the details of her career as high-powered agent, manager, and producer.

So how did this amazing producer become my mentor? Over time.

 

Cultivate the Relationship

After our initial meeting, Stevie attended another alumni event I hosted called the “Writers Forum.” We were reading scripts and screenplays, and she showed up. Giving only her first name as an introduction, she joined the group, read parts, offered feedback, and listened to 5 sets of 10 pages of new work. Near the end of the meeting, one participant innocently asked, “so how do we get our scripts out there?” I looked at Stevie to answer that question, whereupon she introduced herself to my stunned participants. Her answer was simple: “You do it just like this. You go to readings, submit your work, if you don’t know where, get your friends together, do a reading, and invite people. When I was at Universal, I read the first 10 pages of everything that made it to my desk. That’s how you do it.” She added it was hard work, but everything worthwhile is hard. I took that advice to heart and still follow it with my own work.

A few days later, Stevie reached out to me and asked me to read something of hers. I read it and sent her my notes. She replied with thanks and asked, “now what can I do for you?” I invited her to a reading of my play a few weeks later. She came and sent me her notes (which was like getting a masterclass in playwriting). Back and forth we went. When she told me she was planning to produce a new show with Tommy Tune, I begged to be part of it. “I’ll take, notes, run errands, anything.” Noting that I had high-level PowerPoint skills, she said, “I’d love to have a presentation I could run on my iPad.” I met with her and Tommy, came up with an idea and created a pitch deck that she used to pitch Universal Studios and others. Sadly, the show didn’t work out, but we had become a team.

When I got the opportunity to present a one-night-only benefit reading of “Lost in Love,” a musical based on the hits of Air Supply for which I wrote the libretto, I called Stevie immediately for advice. She looked at my press release and asked me “What are you selling?” I was unsure of what she meant. She noted that I had not just one star but two in the cast, but that the press release listed all the actors in alphabetical order.

“Listen to me,” she said, “your first press release should say: Tony-nominated actor Constantine Maroulis cast in Lost in Love at the Triad along with his photo. One week later, your second press release should say: Tony-winner Andrea McArdle joins cast of Lost in Love. And the third week you announce the rest of the cast.”

Lesson: when you have a star, use them. It was golden advice, and a strategy I have followed to this day.

 

Be There

Stevie has been an amazing mentor to me ever since. I call her when I’m facing a tough decision, when a production goes off the rails, or when I don’t get the “yes” I was hoping for. Stevie calls me when she needs help with her various projects, knowing I will show up, ready to support, and will always share my honest impressions and listen to hers. And sometimes she just needs me to send a large file by setting up Dropbox for her. I will drop everything to help her, and I highly value our relationship.

Finding a mentor is a two-way street. It begins slowly and builds over time. The best way to gain a mentor is to either ask for advice with a specific problem or to offer a service only you can deliver, and then overdeliver. Go beyond the call of duty.

If you are a member of ETC, I know you’ve found a mentor as I have in Cate Cammarata as well as in the fellow members. I share my real-world experiences in the hopes that my experiences can mentor you as well. Being a theatre-maker is hard work, but so is anything worthwhile.

Find a mentor to make the journey a bit easier.

 

Melissa Bell’s work has been featured in the New York Times and nominated for Best Adaptation & Modernization by New York Shakespeare and awarded Finalist for Henley Rose Playwright Competition for LADY CAPULET and awarded Honored Finalist for the Collaboration Award by the Women in Arts & Media Coalition for COURAGE.

 

Find a Mentor

The Working Playwright

(This is a new monthly column on CreateTheater.com – thank you, Melissa!)

FIND THEE A WRITER’S GROUP

When I speak with aspiring playwrights or writers of any genre, the first piece of advice I give is “join a writer’s group.” If you can’t find one, create one. A writing group has been essential to my growth as a playwright, and it will be for yours as well.

Why? Writing groups offer both a dedicated time to write and a dedicated time to present and receive feedback to your project.

The consistency of selecting and presenting a 10-12 minute section or scene of your play helps you focus on your play one scene at a time, deeply and succinctly. You see the way the scene operates in and of itself and the way it functions within the play wholistically. If you present 10-12 pages per week, within 10-12 weeks you will have detailed notes and comments that will help you edit the play, focusing on what is working and eliminating what is not working.

I have been a member of a writing group that meets once per week, for three hours, 10 months per year since 2015. That’s nine years! I’ve developed each of my plays using these methods and all of them have been presented as staged readings or productions once completed. It’s a method with proven results.

HOW: To function well, a writing group needs commitment, consistency, and structure.

Rule One:

  • Set and maintain a schedule and hold each other accountable for attendance whether once per week, once every two weeks or once per month. The group can’t function if no one shows up. Each member should have a project they seek to create or revise using the momentum a working group provides.
  • Set the length of the meeting to allow for a 10-minute check-in, followed by 20 minutes from each writer. So if your group has 4 writers, your meeting should be 1 ½ hours. If you have 8 writers, your meeting should be 3 hours.

Rule Two: Presentation and Feedback.

  • Set rules. Each writer can present up to ten minutes of new or revised work. The writer “casts” the players from the members or bring in actor friends. The group might invite a few actors to participate regularly—it helps them too!
  • After the reading of the selection, the floor is open for comments. This is not the time to rewrite the play, offer “advice” about what you would do, or talk about your own work. This is the time to tell the author what you heard and what you know from the scene. List the events and how you experienced it. What did you like. What didn’t you understand. What confused you. Don’t offer prescriptive advice.
  • Writers: LISTEN. Reserve the right to remain silent. This is your chance to learn about your play! This is not your time to explain the plot or answer comments.
  • Don’t reveal your intention. Take notes. Write down everything that is said. If one member is confused, let other members answer their questions.
  • At the end of the discussion, if you have one or two questions, ask them, but again, don’t explain. If you don’t get the responses you want, it’s time to rewrite and re-present until the scene works.
  • When people ask me a question my favorite answer is “what do you think?” They often have a response, and surprisingly, it often is the response I was hoping for.

In addition to listening to your own work and hearing responses to it, you will grow by listening to other’s work and responding to it as well. It’s all about learning and listening.

A few more things:

Don’t cancel meetings unless ALL the writers are in rehearsals or productions, which is your goal. If no one has work to present, meet ANYWAY! And use the time to write together, starting with a prompt (you can find these on the internet) and write silently for 40 minutes. You do not have to read what you wrote. Just use the time to focus on writing without interruption. Discuss the prompt, how if affected your writing, then move on.

Discuss plays that you’ve seen, plays you admire. Discuss craft. Use the time to talk about theatre. How often do you get time to do that in your life? Value it. Protect it. Use it.

Use your writing group to prepare your script BEFORE you submit or schedule a staged reading. Those steps should follow AFTER presenting and rewriting your draft within the group.

Submissions and Staged Readings will be topics for other columns, so stay tuned!

For now, keep writing!

Melissa Bell’s work has been featured in the New York Times and nominated for Best Adaptation & Modernization by New York Shakespeare, and as a Finalist for the Henley Rose Playwright Competition for LADY CAPULET. She was also awarded Honored Finalist for the Collaboration Award by the Women in Arts & Media Coalition for COURAGE. TheMelissaBell.com

Creating Theater in 2023

Creating Theater in 2023

A Watershed Moment

COVID-19 will prove to be the watershed moment in defining the history of the 21st century. Apart from our communal human experience of the virus and its reverberations across the human spectrum, the arts and in particular theater must learn to surf the waves of change.

Remember body surfing the waves when you were a kid? The key lesson was to learn to relax and float on the surface of the water when the wave hit. Resistance and rigidity would result in dragging you down into the undertow – not a pleasant experience.

As theatremakers, how do we relax and float in the face of the tsunami of change hitting our industry? Let me tell you what won’t work: resistance and rigidity, holding tight to the model of what was instead of facing the challenge of what is.

Facing the Wave

The way I see it, the waves of change encompass the economics of theater, audience demographics, and the need for inclusive storytelling models.

First, economically, theater’s been devastated.  I’ll leave it to others to provide charts and graphs on the precise numbers, but as a broad perspective we’re facing an industry where many of our brightest and talented workers have left theater (and left NYC) because they needed to survive. Those who stayed are now faced with rising costs on everything, fewer opportunities to work and even fewer opportunities to work on projects they like. Producers and artistic directors are also facing rising costs of everything, including the realization that we must pay our artists a dignified living wage. At the top of this theater food chain, where will this funding come from? Historically artists have been funded by the government, the Church or by wealthy patrons. How’s that working out in the current climate? We must look for a broader economic baseline, much like video and film has had to do earlier. In the meantime, major non-profit arts companies like the Roundabout are making major programming cuts.

Secondly, our audiences are literally dying off. We must change our offerings to suit younger audiences (like the Met’s decision to concentrate more on contemporary work). How do we plug into current culture? By being open to younger artists and taking their creative expression seriously, and being open to embrace the change that’s already here. If art reflects the culture that creates it, we marginalize any artist at our own risk. Remember when Off-Broadway used to be a place for experimentation and risk-taking? Where is that place now (other than TikTok)?

Finally, as times change the way we tell stories must also change. We know that the use of technology has changed the way we process events and tell them. The dramatic imagination is more cinematic and visual than ever before, and it intrinsically changes our storytelling structure. As an industry we must make way for more inclusive storytelling models, not just in terms of whose story we’re telling (although we definitely need more non-western, non-Anglo-centric perspectives) but how we’re presenting these stories. We must allow ourselves space to think outside the proscenium. People today crave experiences where they are immersed in an environment where they retain agency, much along the lines of the interactive video games they grew up with. I’m not saying that we should all follow the Sleep No More model, but marketers around the world have become aware that designing and staging experiences heightens economic value and customer satisfaction.  If we want audiences to crave theatre, we have to provide those theatrical experiences in innovative and compelling ways.

Keep Your Eye on the Current

Just as you would never body surf without checking the weather beforehand (at least, not as an adult), so should you understand the cultural and economic currents of the moment. I’m concentrating on smaller cast sizes, deepening audience’ engagement and clarifying the emotional journey. No matter what the story, I’m remembering that essentially theatrical experiences are about the audience’s encounter with the story.

Above all, remember that this moment too will pass. Enjoy the ride and let your audiences do the same.