How Do You Know When a New Play Is Ready for Production?

How Do You Know When a New Play Is Ready for Production?

At some point in the development of a new play, you have to stop asking what the script still needs on the page and start asking a different question: Does the play work?

By that I mean: can an audience follow the story, understand what the writer is trying to communicate, stay engaged, and arrive at the end having received what the play intended to give them?

Do they get it? Are they “picking up” what you’re “putting down?”

If the answer is yes, then the next questions may no longer be writing questions.

They may be theatrical ones.

What happens when actors fully inhabit these characters? What does movement add? What does the physical world of the play need to look and feel like? How do scenery, costumes, lighting, sound, music, choreography, rhythm, and silence deepen what is already on the page?

This is where the “fun stuff” enters—but it is more than decoration. These elements become part of the storytelling.

And some discoveries simply cannot be made in another reading.

They can only be made once the play is on its feet.

That threshold is not always obvious. Writers can spend years revising a script and presenting it in reading after reading. A project can become increasingly polished without necessarily becoming more ready.

So how do I know when a new play is ready to move forward?

I ask one question:

Are the remaining questions production questions?

If the fundamental story, character, structure, intention, and meaning are communicating clearly—and the questions you still need answered require actors, staging, design, movement, and an audience—then the project may have reached the point where development needs to become production.

That distinction has become one of the clearest ways I know to determine what kind of room a project needs next.

Development Questions and Production Questions Are Different

When a play is still in development, the questions tend to be foundational.

What does this character want?

Why does this scene exist?

Is the structure working?

Do we understand the relationships?

Is the central conflict clear?

Does the ending grow out of everything that came before it?

What is the play actually about?

Those are writing questions.

They can often be explored through rewrites, table reads, developmental readings, conversations with actors, and focused workshops.

But eventually, if the work is to move forward, the nature of the questions begin to change.

Now you may be asking:

How should this moment be staged?

Where does the audience need visual information?

What does the actor discover by actually moving through the scene?

How long does that transition take?

What does the costume tell us before the character speaks?

How does lighting shape the emotional turn?

What happens to the rhythm once actors are standing, moving, interrupting, crossing, reacting, and sharing space?

Those are no longer primarily writing questions.

They are theatrical questions.

And theatrical questions often require a theatrical room.

A Reading Will Not Answer Every Question

Readings are enormously useful.

I believe in them. I produce them. I have spent years using readings to help writers hear what they have actually written rather than what they think they have written.

But readings have limits.

A table read can tell you whether a scene tracks.

It may not tell you whether the scene works once two actors have to cross the room, handle a prop, change costumes, negotiate silence, or play a physical relationship.

A reading can reveal pacing problems.

It may not tell you whether the pacing problem is actually in the writing—or whether it disappears once the director, actors, movement, sound, and design begin doing their share of the storytelling.

At some point, another reading may simply give you another version of information you already have.

That is when I start asking if the project needs a different room.

Production Readiness Does Not Mean the Script Is Finished

This is important.

Moving into production does not mean that nobody changes another word.

Are you kidding?

New plays continue to evolve in rehearsal.

  • Actors reveal things.
  • Design reveals things.
  • Staging reveals things.
  • Transitions reveal things.

Sometimes a practical production problem exposes a writing problem you could not see before.

That does not mean the play was not ready.

It means theater is collaborative.

The playwright is no longer carrying the entire storytelling burden alone.

The director begins interpreting the work through space and behavior.

Actors begin communicating relationships that may never need to be explained explicitly on the page.

Costumes tell us who someone is.

Scenery establishes world and circumstance.

Lighting controls focus.

Sound creates emotional and environmental information.

All of those collaborators now carry part of the story.

That changes what the script itself has to do.

The Questions Tell You What Room You Need

One of the mistakes I see in new-work development is deciding on the format first.

“We should do a reading.”

“We should do a workshop.”

“We should produce a showcase.”

“We’re ready for production.”

But the better question is:

What do we still need to learn?

If we still need to understand the story, structure, character, or intention, then the project probably needs more development.

If we need to understand how actors embody the relationships, how movement affects rhythm, how the physical world supports the story, or how an audience experiences the piece in space, then another table read may no longer be enough.

The next room should be the room capable of answering the next question.

Sometimes that room is a writing room.

Sometimes it is a table read.

Sometimes it is a workshop.

And sometimes the next room is the rehearsal room.

The Threshold

There is no single checklist that makes a play “production ready.”

But there is a shift I listen for.

The questions stop sounding like:

What is this play?

And increasingly begin sounding like:

How can a musical motif carry this idea? What happens if one character looks to another, then out to the audience, to end the scene? What can the lighting tell us without anyone saying a word? How can we make this dream sequence more theatrical?

That is a meaningful threshold.

It does not mean the script is perfect. It means the questions that remain may no longer be solvable through another rewrite or another table read.

The next discoveries may require actors, space, movement, design, sound, light—and eventually, an audience.

So before deciding whether the next step is another reading, a workshop, a showcase, or a production, ask yourself what you still need to learn.

Are you still trying to clarify story, structure, character, or intention?

Or are you beginning to ask how the nonverbal elements of theater can deepen the storytelling—how performance, staging, sound, design, movement, and visual imagery can communicate what the words alone cannot?

That is the distinction I pay attention to.

Are the remaining questions still development questions?

Or have they become production questions?

Because sometimes the clearest sign that a new play is ready to move forward is that the answers no longer live entirely on the page.

And Now, the Next Room

The Blue Violinist Over West End Avenue has been in development for a long time.

We have worked endlessly on the script. We brought in a cultural consultant to help us deepen the world of the play and sharpen the conflict within it. The writer, the director, and I have gone over words, ideas, scenes, transitions, and drafts again and again—always asking whether the story is communicating clearly and whether the ideas we are planting are paying off by the end.

We have thought carefully about what the violinist means, and how the music itself can carry meaning that does not need to be spoken.

At a certain point, though, you have to recognize when the page has taken you as far as it can.

The questions we are asking now are different.

What happens when these characters are embodied by incredibly experienced actors? What changes when they are standing in the room together? What can a glance communicate? What can music do that dialogue cannot? What will the physical world of the play tell us? Where can design, movement, silence, rhythm, and performance make the story richer than it could ever be on the page alone?

That is where we are now.

On Tuesday, we begin rehearsal.

And this is the part I love: the moment when all of that careful development begins to meet the collaborative magic of theater.

The script is not being abandoned. It is being handed over to a new set of storytellers.

The actors.
The director.
The designers.
The music.
The room itself.

Now we get to discover what they know.

On to the next room.

Come along as The Blue Violinist Over West End Avenue moves into its next room—rehearsal, production, and the Off-Broadway stage.

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The Development Gap: When the Next Step Is Clear but the Money Isn’t

The Development Gap: When the Next Step Is Clear but the Money Isn’t

Most experienced theatermakers know that different projects need different development rooms.

A reading can help us hear structure and language.

A workshop can test staging, scene-to-song integration, transitions and theatrical storytelling.

A cabaret presentation can put songs and concept in front of an audience before an entire musical is ready to stand on its feet.

A showcase can allow more developed work to demonstrate what it might become in production.

We know this.

The harder question is increasingly not what does the work need next?

It is:

Who is going to pay for it?

That question sits underneath almost every conversation I am having about new work right now.

This month alone, I have projects in very different places in the pipeline. We recently heard Act Two of SECRETS, a play still being developed by a writer in Brisbane, Australia. We have musicals moving through cabaret development. Other projects are being prepared for our 2027 Showcase season.

In most cases, identifying the next useful developmental step isn’t particularly mysterious.

Finding the resources to make that step happen is.

 

The Artistic Question and the Financial Question

Ideally, development decisions would be made primarily on artistic grounds.

What does the piece need?

What question are we trying to answer?

What combination of actors, directors, musicians, designers or space would allow us to investigate it?

But every one of those questions eventually becomes a budget.

Actors need to be paid.

Rehearsal space costs money.

Musicians cost money.

Directors, music directors, stage managers, designers and producers need to be compensated.

A presentation requires a venue.

A showcase requires considerably more.

And a production requires an entirely different level of capitalization.

So the creative producer is constantly working with two parallel questions:

What does the work need?

and

What can we actually afford to give it?

Those answers are increasingly different from each other.

 

The Development Pipeline Has a Funding Problem

For decades, nonprofit and regional theaters have played an essential role in developing new American work.

But institutions themselves face enormous financial pressures.

When budgets tighten, risk becomes harder to justify.

A theater still has salaries, rent, insurance, production costs and audiences to maintain. A recognizable title or familiar musical may offer a far more predictable path to ticket sales than an unknown new play by a writer audiences have never heard of.

That doesn’t necessarily mean an artistic director doesn’t believe in new work.

It means belief still has to survive a budget meeting.

And that creates an increasingly difficult gap.

Writers need productions in order for their work to become known.

Theaters often need work to arrive with some degree of recognition, development or financial support before they can afford to take the risk.

Somebody has to finance the space between those two things.

Increasingly, I find myself asking:

Who?

Money Doesn’t Always Follow Merit

There is another side to this problem that we don’t talk about nearly enough.

Funding can move work forward.

But the presence of funding does not necessarily mean that the work is ready to be produced.

I’ve seen projects reach showcases and productions largely because someone had access to the money necessary to put them there.

And I’ve seen much stronger projects remain in development because those resources weren’t available.

This is not about artistic readiness.

The ability to raise money is important. Producing is impossible without it.

But capital should not become our substitute for artistic judgment.

A production with sufficient financing can rent a theater, hire actors, engage designers and buy advertising.

However, none of those things can solve a story problem.

And once a project reaches a sufficiently public stage, everyone involved has a professional stake in what is being presented.

That is one reason I have become increasingly careful about what CreateTheater puts into a showcase or production.

A showcase should not simply mean:

The writer could afford a showcase.

It should mean:

We believe this work is ready to benefit from one.

So Where Does That Leave New Work?

This is the question I don’t think our field has solved.

If the nonprofit model is increasingly financially stretched, if commercial development requires access to private capital, and if writers themselves are expected to shoulder more of the cost of developing their work, we risk creating a theater in which access to development depends too heavily on access to money.

That should concern all of us.

Because the long-term health of the theater depends upon the quality and range of the work entering the pipeline.

Margo Jones put it simply:

“Our theater can never be stronger than the quality of its plays. We must, therefore, have a great number of good plays.”

I keep coming back to that.

Jones, Nina Vance and Zelda Fichandler were among the pioneers who helped create an alternative to a theater ecology dominated by the commercial marketplace: professional resident theaters where artistic value did not have to be determined solely by whether a production could immediately make money. That movement grew with substantial philanthropic and eventually public support.

Now Oskar Eustis, one of the most prominent artistic leaders of the institutions that movement created, has said bluntly that “the American nonprofit theater movement is over.” His argument is not that nonprofit theaters will disappear, but that the national consensus that once supported serious, subsidized, non-market-driven theater has disappeared.

Maybe he’s right.

But if the movement is over, I think we have to ask a much harder question:

What happened to it?

Was it simply starved by the disappearance of public and philanthropic support?

Did escalating labor, real-estate and production costs make the original model impossible?

Does the public no longer value live, professional theater on stage?

Or, have some of our nonprofit institutions grown so large—and so expensive to sustain—that maintaining the institution itself can compete with the artistic mission it was created to serve?

Those questions become particularly uncomfortable when resources for developing new work are disappearing while leadership compensation at some of our largest nonprofit theaters can reach seven figures.

That fact alone does not explain the crisis. But it should make us willing to ask what our nonprofit theaters are funding, whom they are serving, and what we expect the word nonprofit to mean in 2026.

Because the original dream was never simply to build institutions.

It was to build a theatrical ecology in which artists could make important work that the commercial marketplace alone would not support.

If that system is truly ending, then the answer cannot simply be to return development to whomever has the deepest pockets.

Otherwise we have come full circle.

The writers who can finance their own productions will get produced. The writers with wealthy patrons or powerful connections will get developed. And excellent work without access to capital will remain on the page.

Who benefits from that pay to play model?

Which brings me back to Margo Jones.

“Our theater can never be stronger than the quality of its plays.”

If we still believe that, then perhaps the most important question facing those of us producing new work isn’t whether the old nonprofit model is over.

It is:

What are we going to build in its place—and how do we make sure artistic merit, rather than access to money, still has a chance to determine what stories we get to tell on stage?

Not sure what your project needs next?

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Developing a new musical?

You Have to Produce for the World You’re In

You Have to Produce for the World You’re In

There is a point in developing a new play when the questions stop being mostly about the script.

You are no longer asking just:

Does this scene work?
Is the character clear?
Is the structure holding?
Have we earned this moment?

You start asking different questions.

Can the actor make that costume change?

Can we physically accomplish on stage what is called for on the page?

Does this scenic idea actually serve the story?

What theatrical elements does this transition require? At what expense?

And now, more and more, what is happening outside the theater that could affect the people who are working inside the theater?

As a producer, that last question has been on my mind a lot lately.

As we move The Blue Violinist Over West End Avenue toward its Off-Broadway production this fall, I have been reminded over and over again that a producer does not get to produce in an imaginary world.

You have to produce for the world you’re in.

And the world you are in becomes part of the production, whether you want it to or not.

The Outside World Will Walk into the Room

Even though we have been working on this script for months, as we begin moving toward production, the context surrounding the  work has become impossible to ignore.

For instance, casting has been more complicated for us than any of us expected.

Not because there is a shortage of talented actors – especially in NYC, the world’s largest casting pool.

But because the subject matter of this play exists inside a very particular cultural and political moment.

Evidently, actors in another similarly-themed production dealt with social-media harassment because of the material they were performing, and word had gotten around inside the acting community.

That kind of experience does not remain abstract when you are asking actors to join your own company.

Suddenly, what might once have seemed like a straightforward casting conversation becomes something else.

How comfortable will an actor feel associating publicly with this material?

It was my responsibility as a producer to keep everyone safe.

I had already built additional layers of security into the budget, but I had to think about their entire experience. We called upon the theater to add additional security measures so that our cast and production crew would feel as safe as possible.

There are additional production questions that we need to address right now:

What needs to be added to the production budget because the world outside the theater has changed?

How do I make my team feel as safe as possible during the run of the production?

None of these questions alter the artistic reason for doing the play.

But they absolutely change the way I have to produce it.

That is part of the job.

Production changes the script, too

At the same time, something much more ordinary has been happening.

The design team has started asking practical questions.

Costume changes.

Transitions.

Physical logistics.

What can actually happen in the space.

How quickly something needs to happen.

Whether an idea that reads perfectly well on the page creates an impossible or awkward sequence in performance.

This is one of the clearest signs to me that a project has crossed an important developmental threshold.

Earlier in the process, the questions were largely about story, character, tone and intention.

Now the questions are increasingly about execution of the idea.

That does not mean the script suddenly becomes untouchable.

Quite the opposite.

This is where production reveals the final changes a script needs to make.

They are different changes.

You are no longer rewriting because you are tweaking how to tell the story better.

You are adjusting because the story now has to live inside bodies, costumes, scenery, time, space and an actual theater.

That distinction matters.

It is one of the reasons I often ask writers:

Are the remaining questions writing questions, or production questions?

That tells me where the work actually is in its development.

And then there is the audience

At the end of my long week I had a conversation with a filmmaker who is interested in maybe writing for the theater.

What interested him was the immediacy of the experience.

In film, there can be a tremendous amount of distance between creating the work and then watching an audience view it.

Theater is different.

The audience is right there in the same space with you, while you’re creating it on stage.

You know when they are with you.

You know when they are restless.

You know when something is funny because you hear the laugh.

You know when something has made people uncomfortable. and you know when

And you know when your work lands – because the tone of the room changes. .

That is part of what makes theater risky (and it’s why the Greeks eventually shut theater down).

It is also part of what makes theater matter.

A production does not simply present a story.

It puts a group of people in a room together and asks them to experience that story at the same time.

That shared experience resonates, and feels increasingly important to me.

Especially right now.

The producer’s job is larger than protecting the script

When people talk about producing, the conversation often turns quickly toward money, schedules, contracts and logistics.

Those things are certainly part of it.

But creative producing also means protecting the conditions in which the work can succeed.

That means understanding the script.

Understanding the writer as an artist.

Understanding the audience.

Understanding what the design is telling you.

Understanding the director, and what the actors need.

And understanding the world the production is about to enter.

Sometimes the world changes faster than the production does.

The producer has to notice, and has no control over that.

We shouldn’t chase every cultural shift or change the work just because someone might object to it.

Instead, it means being awake.

It means knowing what you are really asking of your collaborators.

It means anticipating the practical consequences of the choices you make, on your entire team.

And it means recognizing that once a play moves toward production, the work is no longer happening only between the writer and the page.

It is entering the world. And the world will take notice.

Development Prepares the Work for that Moment

This is one of the reasons I believe so strongly in development, and in theater itself.

A reading is not the goal.

A workshop is not the goal.

A showcase is not the goal.

Each one is a room where you can answer a different kind of question.

Eventually, though, the project has to leave the safety of development and meet the demands of production.

And at that point, the question becomes larger.

Not simply:

Does the play work?

But:

Can this play work here, with these people, for this audience, in this moment?

That is the question I am living with right now.

And I suspect it is one of the most important questions I can ask as a producer.

Because we never get to produce theater in the world we wish existed.

We have to produce in the actual world we live in.


Working on a new musical?

On September 27, CreateTheater’s next NYC Musical Development Workshop 3, Back Into the World, looks at another moment when the work has to re-enter the room: the opening of Act Two.

After intermission, your audience comes back with expectations. Your characters come back changed. Your musical has to regain momentum and make clear why we should keep following the story.

That is the work we’ll be exploring together.

Not sure what your project needs next?

Subscribe to The Producers Room for weekly guidance on moving new work forward.

Developing a new musical?

Writers don’t need another class – they need a development room.

Writers don’t need another class – they need a development room.

Sometimes people ask me why I created CreateTheater.

I created CreateTheater because too many writers were trying to develop plays and musicals alone.

They had scripts. They had ideas. They had taken classes.

But they did not have access to the kind of ongoing development room that professional theater requires—especially if they lived outside New York.

CreateTheater was built to become that room online.

I was already developing new plays and musicals online since 2013. Why not turn it into a theater company?

A geographically independent company where writers could bring in their actual work, hear it discussed, receive dramaturgical guidance, and prepare the script for the next stage of development. Not another class. Not generic accountability. A sustained professional artistic process that focused on the play or musical itself, developed by a professional company that happened to be in NYC.

Turns out, this was a really helpful idea! We’re still going strong eleven years later.

But theater cannot live entirely online.

A script may be strengthened on Zoom, but eventually the words must enter the mouths and bodies of actors. Each writer needs to hear the rhythm of the spoken word, feel where the room’s attention shifts, and see what is actually happening in the “audience.”

Theater becomes theater when artists are together in the same space.

 

Development Reading Workshops

As I’m developing new work post-pandemic, more and more as a professional director/dramaturg we’re exploring the script in one-day or two day reading workshops. It’s an efficient, economical way to engage actors and a director with your script and foster a collaboration of artists for your development process.

That is why CreateTheater is expanding into one-day and two-day development reading workshops in New York City, where most of the casting  process takes place.

The online development room helps the writer prepare the script to enter the live room. Then, in person with actors, a director, and focused dramaturgical support, the work can be tested before the writer spends significant money on a showcase or production.

This is why development matters.

A reading should not simply prove that the script exists. It should reveal what the script needs next.

And the quality of your feedback will either delay your development process or help your script assemble a team that will move it forward faster.

That is why I created CreateTheater: to give writers access to a serious development process, wherever they live – and then bring the strongest work into the room where a professional creative team can make it truly come alive.

I welcome your thoughts and comments!

What is CreateTheater?

What is CreateTheater?

What is CreateTheater? It’s a question I’ve been thinking about a lot lately.

Not because I don’t know the answer, but because I’ve realized that many of the writers in our own community are trying to understand how all of the pieces fit together.

Is CreateTheater a writing group?

A theatre company?

An educational organization?

A festival?

A producer’s lab?

The answer is…

Yes—and no.

Those aren’t separate identities. They’re different expressions of one idea.

As CreateTheater enters its eleventh year, I’ve realized that part of growing as an organization is becoming clearer about who we are—and who we’re becoming.

Why I Originally Founded CreateTheater

When I founded CreateTheater in June 2015, my goal was simple: create a place where new plays and musicals could receive the thoughtful artistic development they deserve.

In 2021, we expanded that vision by launching the Experts Theater Company (ETC), creating an ongoing artistic home where playwrights and musical theatre writers could continue developing their work together. I chose the acronym to honor Ellen Stewart, for her extraordinary contributions to the art of theater at La MaMa Experimental Theater  Club (La MaMa ETC).

In 2022, we presented our first CreateTheater New Works Festival at Theatre Row.

This spring, we celebrated our Fifth Annual CreateTheater New Works Festival, adding The CreateTheater New Works Cabaret Festival in the fall to the mix.

I’m absolutely thrilled that we can grant space in the both of these festivals for artists to present their work – all of it developed in-house in CreateTheater’s writers’ resident company, The Experts Theater Company.

Looking back, I realize that we’ve been building something much larger than a collection of programs.

We’ve been building a developmental theatre company.

Now, with the guidance of our Advisory Board, CreateTheater is beginning the journey toward becoming an independent nonprofit theatre company in NYC dedicated to the development and production of new plays and musicals.

It’s been an awesome journey – and it’s just starting.

But this milestone has prompted me to ask an important question:

What is CreateTheater now, really?

A Developmental Theater Company

Our work is not simply to teach writers how to write. Nor is it only to produce finished plays and musicals.

Our work is to develop new theater.

I believe that’s one of the most important—and often least visible—creative acts in our industry.

When audiences attend opening night, they’re seeing the result of months or years of artistic collaboration. They don’t see the dramaturgical conversations, the table reads, the rewrites, the song that finally finds its place, or the creative breakthroughs that happen because a room full of theatre artists are asking the right questions together.

That’s development.

I believe development is in itself an art form.

Last Friday I was reminded exactly why CreateTheater exists.

I was on a Zoom call with the writers preparing for our next Fall Cabaret Festival.

One team was calling from New York City.

Another from San Francisco.

Another from West Virginia.

Another from New Jersey.

Another from Mexico.

We weren’t taking an online class.

We were doing what theatre artists have always done.

We were solving problems , in the same “room,” together.

Sharing resources.

Offering ideas.

Celebrating breakthroughs.

Helping one another tell stronger stories.

The only difference was that geography wasn’t determining who could be in that room.

Develop Work in NYC from Anywhere

For most of theatre history, access to a professional development process depended on where you lived.

But today, that doesn’t matter.

CreateTheater was formed on Zoom way back in 2015 to bring writers, composers, lyricists, directors, dramaturgs, producers, and collaborators into the same professional development room—regardless of geography.

Not to replace New York.

To extend New York’s collaborative and professional culture.

Because the conversations that happen in New York rehearsal rooms shouldn’t belong only to the people who can afford to live there.

They should belong to every serious theatre artist committed to creating excellent new work.

That’s why our company exists.

Our Programs Form Our Pipeline

The six month Production-Ready Writers Groups are where many writers begin developing their scripts in a collaborative professional environment. 

The 90 day Cabaret Lab gives musical theatre writers the opportunity to hear songs, experiment, and continue shaping their work in front of artists and audiences.

The four NYC Musical Development Workshops each year explore the craft and structure that help musicals become compelling works of theatre.

The year-long Musical Writing Lab and the NYC Producer Lab help selected projects prepare for public presentations in Industry Readings or Showcase productions by bringing together the artistic and practical work required to move from development toward production. Our labs create community, which is the heart of our collaboration.

These aren’t disconnected offerings.

They’re all part of one artistic mission.

To develop professional new plays and musicals through collaboration that result in industry exposure.

To create an artistic home where serious theatre makers can work together and form a community.

And to make New York’s culture of theatrical development more accessible without sacrificing its professional standards.

You no longer have to live in Manhattan to develop and produce your work in Manhattan.

We Develop New Plays and Musicals

At its heart, CreateTheater isn’t built around Zoom.

It’s built around the development room.

A place where artists gather to ask difficult questions, challenge one another with generosity, strengthen each other’s work, and move stories forward to production.

Because great theatre has never been created in isolation.

It has always been created in community.

As we begin this next chapter—growing into a nonprofit theatre company, expanding our artistic partnerships, and continuing to develop and produce new work—our mission feels clearer than ever.

CreateTheater exists to build a community of theatre artists committed to developing professional new plays and musicals through collaboration, dramaturgy, and creative producing.

That has been our work for the past eleven years. And we’re excited for what the next elevent will bring.

Welcome to CreateTheater.

Pipeline Starts with Development, Not Production

Pipeline Starts with Development, Not Production

Everybody wants to get produced.

That is the dream, right?

The lights come up. The actors are in costume. The audience is in the room. Someone has finally said yes. Your play is no longer sitting in a folder on your laptop. It is alive.

I get it.

But after years of developing, directing, and producing new work in New York, I need to say something very plainly:

Production is not where the pipeline starts.

Development is.

And if you try to skip that step, rush through it, or pretend you are “ready” before the work has actually been tested, challenged, deepened, and strengthened, you are taking a much bigger risk than you may realize.

I know I may be preaching to the choir here, but during this summer season I see too many writers spend money on various festivals – and then be disappointed.

Not because they were disappointed with their work – but because they were disappointed that the results they dreamed about didn’t materialize.

 

The Truth About Festivals

Look, I know theater is tough. But here’s the truth:

Production is expensive.

Audiences are honest.

And industry people have long memories.

A mediocre production of a promising play can do more damage than no production at all.

That may sound harsh.

Good. It should.

Because if you care about your work, you cannot afford to treat development like some annoying little hurdle you have to clear before the “real” thing happens.

You do not want to rush into a “festival production.”

Development is the real thing.

It is where the real work begins.

 

What Happens When You Produce Your Work Too Soon 

There is a dangerous fantasy floating around among a lot of writers.

It goes something like this:

“If I can just get my show on stage, then everything will change.”

Well … maybe.

But maybe not.

Because getting your show on stage too soon is not always a win.

Sometimes it means the writer had access to money before the play had access to enough development.

Sometimes it means the show got onstage before it knew what it was.

Sometimes it means someone was so eager to make something happen that nobody told them to slow down long enough to ask the harder questions:

  • Is the story actually clear?
  • Does the structure hold?
  • Are the stakes high enough?
  • Does the ending land?
  • Do the characters have enough dramatic agency?
  • Is the audience emotionally tracking the journey?
  • Is this really a producible play — or is it just a strong draft someone really wants to be on stage?

Argh.

How many shows have you seen where you walked away shaking your head and asking, “How on earth did this script get on stage?”

The problems in your script do not magically disappear because you found a venue, hired a director, raised some money, and got your friends to come cheer you on opening night.

In fact, production often makes those problems louder.

Much louder.

Because once the work is in front of an audience, the weaknesses are no longer private.

They are public.

And like I said, the theater industry has a long memory.

A looong memory.

You may never get a second chance to make your show live up to its promise.

 

Think of Development as Insurance.

I know development can feel frustrating. And it takes so long.

You rewrite the draft.

Then you get notes.

Then you revise.

Then you hear it out loud.

Then you discover the second act has a problem.

Then someone gives you feedback you do not want to hear.

Then a director asks a question that makes you realize the emotional center of the play is not where you thought it was.

Then an audience laughs in the wrong place.

Or worse, they do not respond at all.

And you think:

“Am I ever going to get this play produced?”

I understand that feeling. But development is not punishment.

It is not busywork. And it shouldn’t feel like “developmental hell.”

It is the work. It furthers the work.

Development is insurance.

It is the process that protects the play before you put it under the heat of full production.

It gives you time to hear the work in different ways: with different actors, different directors, different audiences, dramaturgs, producers, and collaborators who can help you see not only what is on the page, but what is actually happening in the room.

That matters. Theatre is a collaborative art.

Because one person’s opinion is not development.

One reading is not development.

One enthusiastic friend telling you “I love it” is not development.

And one industry person giving you a note that sounds smart does not mean you should immediately rebuild your entire play around it.

Development is the process of learning how to listen.

To listen to your play. To listen to the room when your play is being read.

Does it hold the audience?

Or do they get distracted and pull out their phones?

Learn to hear what the work itself is telling you.

That takes time.

It also takes discernment.

 

CreateTheater Is Development

This is why I created CreateTheater.

Even the name denotes a process.

I didn’t form a theater company to rush writers into production before the work is ready, or to move half-developed scripts into festival showcases.

And I am not here to sell the fantasy that every writer dreams of: seeing their work in front of an enthusiastic audience before the piece is actually ready to meet them.

CreateTheater is a developmental theater company.

We concentrate on the part of the process many people would prefer to skip:

  • The messy middle.
  • The rewriting.
  • The hard questions.
  • The table reads.
  • The feedback.
  • The structure.
  • The audience response.
  • The honest conversation about what is working, what is not working yet, and what the piece needs next.

Because if your goal is to move toward production, the work has to be strong enough to survive production.

That is what a professional development pipeline is designed to do – to carefully learn what your show really needs.

 

Start Development This Summer

Our Production-Ready Writers™ 6-Month Play Writing Groups begin this week.

If you are serious about developing your play, I’d love for you to consider joining us.