The World & the Want: Why Many Musicals Fail in the First 15 Minutes

The World & the Want: Why Many Musicals Fail in the First 15 Minutes

by | Apr 20, 2026 | Dramaturgy, New Musical Development, Theater, Writing Tips

The World & The Want: Why Many Musicals Fail in the First 15 Minutes

Many musicals don’t fail in Act Two.

They fail in the first 10–15 minutes.

Not because the writers aren’t talented—
but because the foundation isn’t clear.

If your audience doesn’t understand the world of your show and what your protagonist wants, they have nothing to hold onto.

And if they don’t have that?
They’re gone—whether they realize it or not.

Start Here: The Stasis of Your Musical

At the beginning of Act One, you are establishing what’s called the stasis—the “normal world” before everything changes.

This is where you introduce:

  • Your main character (the one with the WANT)
  • The dramatic premise (what the story is about)
  • The dramatic situation (the circumstances we’re stepping into)
  • And the inciting incident (what’s about to disrupt everything)

This is not setup for the sake of setup.

This is where you teach the audience how to watch your show.

The Opening Number Is a Contract

Your opening number is doing far more work than most writers realize.

It must:

  • Invite the audience into the world
  • Establish tone, style, and storytelling language
  • Introduce key characters
  • Signal what kind of experience this will be

In other words:

It’s a promise.

And your show has to deliver on that promise for the next two hours.

As Stephen Sondheim said (building on what he learned from Oscar Hammerstein II):
“The Opening Number must tell the audience everything they need to know.”

If your opening number is unclear, unfocused, or tonally confused—
your audience will spend the rest of the show trying to catch up.

The Inciting Incident: Breaking the World

Once the world is established, something must break it.

This is your inciting incident—the event that sets the story in motion.

And here’s where writers often go wrong:

The inciting incident should not be passive or internal.
It works best when it is thrust upon the protagonist from the outside.

Why?

Because it forces action.

It disrupts the stasis and launches the story into motion.

 

The Point of No Return

After the inciting incident, your protagonist reaches a critical moment: The Point of No Return.

This is where they (your protagonist) must make a choice.

Not something that happens to them—
but something they actively decide.

From this point on, there is no going back.

This is where your story truly begins.

 

The I WANT Song: The Engine of Your Musical

If there is one moment you cannot afford to get wrong, it’s this:

The I Want Song.

This is where:

  • We understand who the protagonist is
  • We understand what they want
  • And we decide whether we care

This “want” becomes the super objective—the driving force of the entire show.

As Stephen Schwartz puts it:

“Pretty much any successful musical you can name has an I Want Song within the first 15 minutes… the lack of such a moment is a weakness.”

The I Want Song:

  • Clarifies the goal
  • Points the way forward
  • Invites the audience to invest emotionally

If we don’t understand the want—
we can’t root for the journey.

Not All Songs Do the Same Job

In this early section of your musical, you’re balancing three types of songs:

  • “I Am” songs – who the character is
  • “I Feel” songs – emotional processing
  • “I Want” songs – forward-driving desire

The key is this:

Every song must move the action forward.

If it doesn’t—cut it.

Because musical theater is not about expression alone.
It’s about moment to moment action onstage.

 

This Is Where Most Writers Get Lost

Writers often:

  • Blur the world instead of defining it
  • Delay the inciting incident
  • Avoid committing to a clear WANT
  • Or overload the opening with exposition that doesn’t move

The result?

A musical that feels slow, unclear, or unfocused—
even if the writing itself is strong.

 

Most Writers Think They Have This. They Don’t.

Here’s what I see over and over again:

  • An opening number that doesn’t actually define the world
  • An inciting incident that comes too late—or isn’t clear
  • An “I Want” song that’s vague or generic
  • A protagonist we don’t fully understand or root for

On paper, it all looks right.

In performance, it falls flat.

Because this work isn’t about knowing the terms.
It’s about executing them.

_______________________________________________

Ready for the Next Step?

Once your world is clear and your protagonist’s want is established—

you’re ready for the real work:

Building Act One so it actually drives forward.

Because setting it up is one thing.

Sustaining momentum is another.

Join Workshop 1 as an Observer here

If You Want to Make Your Act One Work…

Our NYC Musical Development Workshop 1: Developing the World & the Want is April 26th at 12 noon ET.
We take what you’ve written —and make sure it functions onstage.

Want to present your work on Sunday April 26th?

Fill our this form here before April 24th

Stay in the loop with our upcoming workshops!

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Stay True to Yourself

Stay True to Yourself

by | Apr 12, 2026 | Directing Theater, Dramaturgy, Getting Produced, Writing Tips

Stay True to Yourself (Or Watch Your Play Disappear)

I’ve been telling our writers something over and over the past few weeks:

Stay true to yourself.

Yes, it sounds generic. It’s not.

I mean it in a very specific way: knowing exactly where your play lands.

Playwrights—especially early and mid-career—are hungry to be produced. And because of that, they become incredibly good at working with  notes. They implement changes quickly. They listen closely. They adjust to make the play better.

Especially when the notes are coming from a “successful” director.

And that’s where things can go wrong.

Because in the middle of rewrites, it’s very easy for a writer to lose their way.

And once they lose it—they don’t always get it back.

Let me exlain.

The Mistake That Kills Good Plays

Here’s what just happened:

We had a writer who had done the work. Months of development. The script was strong. Funding was in place. A venue was secured.

We brought in a highly recommended director. Enthusiastic. Experienced. Seemed like the right fit.

At first, everything looked good.

Then we scheduled a table read—because after major rewrites, you have to hear the piece out loud.

What we heard wasn’t the writer’s play.

It was the director’s.

The original piece was about a family navigating grief, disconnection, and misunderstanding.

The new version? A political debate.

Same characters. Same structure. Completely different play.

And here’s the part no one wants to say out loud:

If that version had gone forward and succeeded—it wouldn’t have been the writer’s success.

It would have belonged to the director.

Fortunately, we hadn’t signed the contract yet.

What This Cost (And What It Taught Us)

This wasn’t just creatively frustrating—it was expensive. Time, energy, momentum.

But it clarified three non-negotiables:

1. Stop trying to please the room.
If you’re making changes to keep a director or producer happy, you’ve already started drifting.

2. Know what you want your audience to walk away with.
Not your “message.”
Your impact.

What should they understand, feel, or question when the lights come up? What do you want them to think about on the way home?

If you can’t answer that clearly, someone else will answer it for you—and rewrite your play in the process.

3. Choose your director like it matters—because it does.
Never go with the first “yes.”

Talk to multiple directors. Ask them one simple question:
“What is this play about at the end?”

If their answer doesn’t match yours, they are not your director. Full stop.

Don’t Become the Wrong Kind of Playwright

Let’s be clear:

I am not telling you to become the “resistant playwright” everyone dreads working with.

Collaboration is essential.

But there’s a difference between collaboration and compliance.

If you’re so open that your play can become something different… it will.

And then it no longer is yours.

The Line You Cannot Cross

You can take notes.
You can explore alternatives.
You can rewrite entire sections.

But you cannot lose sight of why you wrote the play in the first place.

Because once that’s gone—

You’re no longer developing your work.

You’re developing someone else’s.

And that is a much more expensive mistake than you think.

Ready to Develop Your Work Without Losing Your Voice?

This is exactly why we built our development pipeline at CreateTheater.

Because getting your work “ready” isn’t about collecting opinions—it’s about strengthening your voice so it can stand up in the room.

Inside our development programs, you’ll learn how to:

  • Take notes without losing your core idea
  • Clarify what your play is actually about
  • Collaborate with directors from a position of strength—not insecurity
  • Get your work to a place where it’s ready to be seen as you intended it

If you’re serious about developing your play or musical the right way:

👉 Explore our development opportunities here: https://createtheater.com/develop/

Don’t wait until your play has been rewritten into something you don’t recognize.

Build it right from the start.

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Building Your Musical One Song at a Time

Building Your Musical One Song at a Time

by | Jan 14, 2026 | Musicals, Theater, Writing Tips

How Daily Songwriting Habits Can Move Your Musical Forward

Writing a musical can feel like climbing a mountain (I see you singing the song right now) —and doing it alone makes the peak look farther and steeper.

And definitely harder.

Here’s the truth: the best musicals aren’t written in giant leaps. They’re built one song at a time.

If you’re a playwright or musical writer dreaming up your next show, it’s time to think of songwriting as a daily habit, not as a once-in-a-while burst of genius.

Yes, life gets crazy busy. You don’t have to tell me! But if our goal is to write a musical, it won’t write itself. So – let’s explore five practical ways you can build your musical steadily and intentionally every day, starting today.

Isn’t the new year the time to begin a new routine, to make sure that get what’s really important in life?

1. Balance Book Scenes with Musical Moments

Before diving into the music, zoom out and look at the big picture: where should a song live in this scene? Or maybe, does this scene need a different song?

Every song should earn its place in your story. It needs to do something mere dialogue can’t do as well—

  • capture a surge of emotion
  • reveal a character’s inner world/fears/dreams
  • escalate a situation beyond words.

So, as you’re outlining or drafting your book, ask yourself:

  1. Is this a “song moment”? Song spotting is a skill that gets better with practice.
  2. Would music elevate this scene? Remember, when the emotion gets too high to speak, characters sing.
  3. Is the character emotionally charged enough to sing? Tweak the lead up to the song, and maybe increase the stakes for the character in the story.
  4. Keep the energy moving in the scene. Watch the overuse of ballads, and always look for a more active song choice. Extra kuddos if you make it fun!

Think of your songs as emotional anchors in the book. When you spot one, jot it down—even if it’s just a placeholder title or emotion. That’s your cue to imagine a new song and start writing.

2. Create a Songwriting Ritual (Lyric, Melody, or Both)

Like any craft, songwriting grows with consistency. Whether you’re a lyricist, composer, or both, carve out daily (or at least weekly) time just to concentrate on your musical.

Your ritual doesn’t need to be long or fancy:

  • 20 minutes each morning with your coffee
  • A lyric brainstorm on your lunch break
  • Improvising melody ideas in voice memos during walks

Some writers work melody-first. Others start with lyrics. Some begin with a hook or a strong concept. The key is to find your rhythm and make it regular.

Even allowing yourself permission to write one “bad” song per day – to just get something down – will push your musical forward. Chances arre your song won’t really be that bad.

Rituals remove the pressure to be brilliant and replace it with permission to explore. You’re not writing a perfect song—you’re developing a habit that builds momentum. Every day.

3. Build a Song Map for Your Show

A song map is your musical’s emotional and narrative blueprint. It’s a living document that tracks:

  • Song titles or ideas
  • Who sings
  • What the song accomplishes
  • Where it lands in the story

It helps you spot pacing issues, character arcs, and tonal shifts. More importantly, it shows you what to write next by showing you what you still need in your show.

Think of it like a musical’s table of contents. You can even color-code it: solos vs. duets, reprises, ensemble numbers, etc. This gives you structure—and structure fuels creativity.

4. Know When to Collaborate (and When to Wait)

If you’re not writing both music and lyrics, collaboration is inevitable—but it doesn’t have to be immediate.

In fact, having a few lyrics or scenes sketched out before bringing in a partner can give your project clarity and momentum. It also helps you:

  • Attract the right collaborator
  • Share your vision clearly
  • Avoid starting from a blank page together

Once you have a few ideas or songs drafted, start the conversation. Look for someone who complements your style and shares your storytelling values. Chemistry is everything in a creative partnership.

5. Use Tools to Demo Songs on Your Own

Don’t wait for a fancy studio to bring your songs to life. You can build simple, expressive demos with tools you already have.

Try these:

  • Voice Memos (iPhone/Android): Sing lyrics or melody ideas on the go.
  • GarageBand (Mac/iOS): Record vocals over instrumentals, add loops, or play with arrangements.
  • Logic Pro / Ableton / FL Studio: More advanced DAWs for fuller demos.
  • Noteflight / MuseScore: Score and share written music easily.
  • Audimee: “Audition” different AI voices to create demos using different characters
  • Suno: upload your song into Suno to brainstorm different instruments or rhythms, to modulate a new ending, or to even switch your song into a different musical genre.

Even if you’re “not a singer,” your voice can still carry emotion. A rough demo is better than a silent idea—it makes your work feel real, and that feeling fuels progress.

Final Thought: Songs Tell Stories

Each song you write adds dimension to your characters and shape to your story. So don’t wait for inspiration—create space for it for it to happen.

Make sure that your song begins in one place and moves over the three minutes to end in a diffeent place.

Build your musical one habit, one page, and one song at a time, with a routine that works every day.

Your mountain isn’t as high as it looks when you climb it step by step.

Want to find the perfect collaborator this year?

Register for the FREE CreateTheater Jumpstart January Event on January 31st!

Register Here for the January Jumpstart Event
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Creating Theater in 2023

Creating Theater in 2023

by | Jan 2, 2023 | Dramaturgy, NPD, Producing, Theater

A Watershed Moment

COVID-19 will prove to be the watershed moment in defining the history of the 21st century. Apart from our communal human experience of the virus and its reverberations across the human spectrum, the arts and in particular theater must learn to surf the waves of change.

Remember body surfing the waves when you were a kid? The key lesson was to learn to relax and float on the surface of the water when the wave hit. Resistance and rigidity would result in dragging you down into the undertow – not a pleasant experience.

As theatremakers, how do we relax and float in the face of the tsunami of change hitting our industry? Let me tell you what won’t work: resistance and rigidity, holding tight to the model of what was instead of facing the challenge of what is.

Facing the Wave

The way I see it, the waves of change encompass the economics of theater, audience demographics, and the need for inclusive storytelling models.

First, economically, theater’s been devastated.  I’ll leave it to others to provide charts and graphs on the precise numbers, but as a broad perspective we’re facing an industry where many of our brightest and talented workers have left theater (and left NYC) because they needed to survive. Those who stayed are now faced with rising costs on everything, fewer opportunities to work and even fewer opportunities to work on projects they like. Producers and artistic directors are also facing rising costs of everything, including the realization that we must pay our artists a dignified living wage. At the top of this theater food chain, where will this funding come from? Historically artists have been funded by the government, the Church or by wealthy patrons. How’s that working out in the current climate? We must look for a broader economic baseline, much like video and film has had to do earlier. In the meantime, major non-profit arts companies like the Roundabout are making major programming cuts.

Secondly, our audiences are literally dying off. We must change our offerings to suit younger audiences (like the Met’s decision to concentrate more on contemporary work). How do we plug into current culture? By being open to younger artists and taking their creative expression seriously, and being open to embrace the change that’s already here. If art reflects the culture that creates it, we marginalize any artist at our own risk. Remember when Off-Broadway used to be a place for experimentation and risk-taking? Where is that place now (other than TikTok)?

Finally, as times change the way we tell stories must also change. We know that the use of technology has changed the way we process events and tell them. The dramatic imagination is more cinematic and visual than ever before, and it intrinsically changes our storytelling structure. As an industry we must make way for more inclusive storytelling models, not just in terms of whose story we’re telling (although we definitely need more non-western, non-Anglo-centric perspectives) but how we’re presenting these stories. We must allow ourselves space to think outside the proscenium. People today crave experiences where they are immersed in an environment where they retain agency, much along the lines of the interactive video games they grew up with. I’m not saying that we should all follow the Sleep No More model, but marketers around the world have become aware that designing and staging experiences heightens economic value and customer satisfaction.  If we want audiences to crave theatre, we have to provide those theatrical experiences in innovative and compelling ways.

Keep Your Eye on the Current

Just as you would never body surf without checking the weather beforehand (at least, not as an adult), so should you understand the cultural and economic currents of the moment. I’m concentrating on smaller cast sizes, deepening audience’ engagement and clarifying the emotional journey. No matter what the story, I’m remembering that essentially theatrical experiences are about the audience’s encounter with the story.

Above all, remember that this moment too will pass. Enjoy the ride and let your audiences do the same.