Development Before Production

Development Before Production

Audiences see the finished production.

They see the actors, the set, the lights and the opening-night photographs. What they rarely see is all the work that happened before anyone bought a ticket: the revisions, readings, creative disagreements, difficult decisions and long conversations that shaped the production.

That is development.

And development must come before production.

Last week, we held a small private table reading of a new play I have been developing with Debbie, a talented writer and member of Experts Theater Company, the writers’ residency within CreateTheater.

I began working with her on this play in late 2025. From our first sessions, I saw once again her distinctive voice: clever contemporary dialogue interrupted by flashes of unexpected surrealism. The play is timely, engaging and funny—and I became convinced that it needed to be onstage.

Once we made the decision to move toward an Off-Broadway production, I engaged a general manager and an attorney, found an appropriate venue and reserved the dates.

But new work development rarely moves in straight lines.

The director we initially engaged had a very different interpretation of the play from our’s. Creative disagreement can be productive, but the director must still understand the essential identity of the work. When it became clear that the project was moving away from Debbie’s vision, we began a new director search.

We ultimately found someone who truly understands the play—and understands the vision Debbie and I share for it.

That change, however, meant returning back to the script, and back into rewrites.

First she scrubbed the text from the previous director’s interpretation, and we tried to get back the essence of the original draft that worked so well. The new director added some new comments, but had a previous commitment. While he was otherwise engaged we had to prepare the script for our private table reading to hear the new draft.

But the new draft wasn’t ready, held up from a death in her family. But we needed to get back to work.

For two intensive weeks, Debbie and I worked through draft after draft. She sent me new pages. I responded with comments on what I loved and where further revision was still needed. She addressed the notes and sent another draft. Then we began again the next day.

That cycle required tremendous dedication from the writer, and I deeply admire the energy, talent and trust she brought to the process.

My role was not to rewrite the play for her. It was to help her strengthen what was already distinctive about it.

In this case, that meant leaning further into the surrealism.

Because the play engages with current events, it could easily have become overtly political or overly literal. Its surrealistic theatrical language keeps it surprising, contemporary and fun. Instead of smoothing away the unusual elements, we made the decision to lean into them.

That is one of the most important principles of dramaturgy: development should not make every play sound the same. It should help the writer reveal more clearly what makes this particular play worth producing.

One of my favorite dramaturgy quotes is from Lynn M. Thomson, the dramaturg who worked with Jonathan Larson while he was writing RENT:

“Dramaturgical skill is generally expressed in process, [and] is about process, including those often indetectable contributions that transform moments in rehearsal or meeting rooms.”

 

Wearing Two Hats

When I develop a new play or musical, I am usually wearing two hats at once.

As a dramaturg, I advocate for the writer’s vision and ask whether the script is fully delivering on that vision.

Does the story work? Is the dramatic action clear? Is the tone consistent? Are the theatrical choices helping the audience enter the world of the play? Does the ending of each scene ‘button up’ the action and/or function of the scene?

As a producer, I am asking a different set of questions.

Where does this work belong? Who is its audience? What separates it from other current productions exploring similar subjects? What venue, director and production team will best serve it? Can the financing and infrastructure support the artistic vision? What elements should we highlight and lean into for marketing? How can we communicate what this play is about?

These two roles are deeply connected.

A producer cannot position a play effectively without understanding what makes it artistically distinctive. A dramaturg cannot ignore the practical realities of how the work may eventually be produced.

This is where experience, relationships and instinct matter.

 

Why Readings Matter

The private table reading gave us something the page alone could not: the opportunity to hear the play in the room.

Theatre is meant to be spoken, embodied and shared. A scene that appears clear on the page may feel confusing when actors read it aloud. A joke may land differently than expected. A surrealistic moment may suddenly make perfect sense.

A private reading is not a performance or a promotional event. It is a working room.

It allows the writer, director and producer to listen, investigate and decide what the play still needs before the financial machinery of production is fully underway.

Too often, writers are encouraged to pursue exposure before the work has had enough development.

But exposure is not the same as progress.

Sometimes the most valuable step is another draft, another conversation or another quiet reading around a table.

The process cannot be rushed. You can’t rush a show into production, and you shouldn’t try.

 

The CreateTheater Process

At CreateTheater, we begin with the work.

We develop new plays and musicals through dramaturgical conversations, revisions, readings and collaboration with professional theatre artists. We identify what makes a project distinctive, assemble the right creative team and consider where the work belongs within the larger theatrical landscape.

Then, when the script is ready—and when the financing and production structure are in place—we move toward the stage.

That process may take months. Sometimes it takes years.

Production is not the beginning of the work. It is the point at which the development work becomes visible.

This fall, we will bring The Blue Violinist Over West End Avenue to Off-Broadway. Over the coming weeks, I will share more about how that journey unfolds—and how other CreateTheater projects are moving from script to reading, workshop, showcase and production.

Because a new play does not simply arrive onstage.

It is developed beforehand, one decision at a time.

How Musicals Are Really Developed

How Musicals Are Really Developed

From First Draft to Production

If you are writing a musical, you may be wondering: How does a musical actually get developed?

The answer is not usually: write the first draft, find a producer, and go straight into production.

Professional musical theater development is a process.

I know this not only as a teacher and producer, but from more than 16 years of working directly with new musicals as a dramaturg, director, and producer.

I have used my dramaturgical toolkit to develop new musicals through Porchlight Music Theatre in Chicago and Rhymes Over Beats Hip Hop Theater Company in New York City. I have directed industry readings and developmental presentations. I have workshopped a new musical at The Duke on 42nd Street and then produced that musical at Bay Street Theater.

And through my work with musical theater teams at CreateTheater, I have helped develop dozens of new musicals—projects that have gone on to productions in New York City, regional theater productions, recorded musical productions, and projects later presented through Streaming Musicals.

The process is different for every musical.

But the fundamental truth remains the same:

A musical is developed.

Musical Theater Development Is the R&D Process

A new musical may take seven to ten years—or more—to develop before it reaches a major production.

During that time, the musical may go through readings, workshops, cabarets, industry presentations, showcases, regional productions, and multiple rewrites.

That is not a sign that the musical is failing.

That is how musicals are developed.

I think of musical theater development as the R&D phase of creating a new musical.

Before a technology company releases a product, it tests, revises, and improves it. A musical needs a similar process.

Development allows writers and creative teams to discover:

  • Does the story work theatrically?

  • Is the central conflict strong enough?

  • Do the characters drive the action?

  • Are the songs advancing the story?

  • Does the structure create momentum?

  • Where does the audience lose interest?

  • What does the musical need to become production-ready?

The goal is not simply to make a musical “better.”

The goal is to discover what the musical actually needs.

 

Structure Is the Foundation of a Musical

One of the most important parts of developing a new musical is understanding musical theater structure.

Over the years, my work as a dramaturg has given me a practical toolkit for identifying where a musical is working—and where the story is asking for something different.

At CreateTheater, I teach writers to work with the 10 Plot Points of Musical Theater Structure.

These plot points provide a framework for understanding how a musical moves from its opening world through disruption, escalating conflict, obstacles, the Act One Finale, the midpoint, the crisis, and the resolution.

This does not mean every musical must follow a rigid formula.

It means the writer needs to understand the dramatic architecture of the piece.

A musical can be unconventional. It can be nonlinear. It can break structural rules.

But the writer needs to know what the audience is experiencing at every stage—and why.

 

Development Happens in Stages

A musical is not developed through one workshop and a single set of notes.

Different developmental opportunities answer different questions.

An industry reading can reveal how the story, characters, and songs function when experienced by an audience.

As a director of industry readings, I have seen how quickly a reading can expose problems that may not be apparent on the page. A scene that seems clear in a script may become confusing when actors perform it. A song that appears to move the story forward may suddenly reveal that it is repeating information the audience already understands.

That information is valuable.

A cabaret or concert presentation can help test the score, songs, performers, and musical identity of the piece.

A showcase can introduce the musical to producers, directors, investors, theaters, and other industry professionals.

A regional production can reveal what happens when the musical has to function as a complete theatrical experience—with staging, actors, design, pacing, technical elements, and a real audience.

I have experienced this process from multiple sides: as a dramaturg helping shape the work, as a director guiding a developmental presentation, and as a producer helping move a musical from workshop to production.

Each developmental step gives the creative team new information.

That is the point.

A reading is not supposed to be a production.

A cabaret is not supposed to answer every question.

A workshop is not supposed to prove that the musical is finished.

Each stage should help the writers understand what the musical needs next.

 

Developing a Musical Takes Time

The professional development of a musical is often a long process.

A musical may begin with a concept, a book, a score, or a single song. Over the years, the project may change dramatically.

Songs may be cut.

Characters may be combined.

The opening may be rewritten.

The Act One Finale may be completely reconceived.

The creative team may change.

A new director or dramaturg may identify a problem that the original team could not see.

A regional production may reveal that a scene that worked beautifully in a reading does not work when the entire musical is staged.

That is why development is not simply a series of opportunities to “get your musical seen.”

It is a process of learning.

The question at every stage should be:

What are we trying to learn about this musical?

Professional Feedback and Networking Matter

No musical is developed in isolation.

The musical theater industry is collaborative. Writers need relationships with directors, producers, dramaturgs, music directors, performers, theaters, and other writers.

But networking is not simply about meeting people who might “give you a production.”

It is about building relationships with people who can help you understand the work, the industry, and the next step in the musical’s development.

And the feedback matters.

Over the last 16 years, I have worked with enough new musicals to know that the most useful note is not necessarily the most dramatic note.

Sometimes the problem is a song.

Sometimes the problem is a character.

Sometimes the problem is that the musical is trying to begin too late—or end too early.

Sometimes the problem is structural.

Sometimes the writer is trying to solve a scene when the real problem is that the story has not yet created the necessary conflict.

Professional dramaturgy helps identify the problem underneath the problem.

That is often where the real development begins.

 

The Question Is Not: “How Do I Get My Musical Produced?”

The question is:

What does my musical need next?

That is the mindset of professional musical theater development.

A new musical does not need to be rushed into production.

It needs to be developed intentionally.

It needs to be tested.

It needs to be rewritten.

It needs to be placed in front of the right collaborators and audiences at the right stages of its development.

And it needs a clear understanding of its structure and dramatic engine.

The musicals I have worked on over the years have taken many different paths. Some have been produced in New York City. Some have gone on to regional theaters. Some have been recorded and later made available through streaming platforms.

There is no single path from the first draft to production.

But there is a process.

And understanding that process gives a musical a much better chance of moving forward.

 

Continue Developing Your Musical

In our NYC Developmental Workshop #2: Conflict, Obstacles and the Act One Finale, we focus on one of the most important stages of musical theater structure.

How does the conflict escalate?

What obstacles stand in the protagonist’s way?

How do those obstacles become increasingly difficult?

And how does the Act One Finale fundamentally change the trajectory of the story?

If you are writing a musical and want to understand how to develop a stronger, more producible piece of musical theater, join us for the next NYC Developmental Workshop.

Your musical does not need to be rushed into production. It needs to be developed with intention.

Want to apply these structural principles to your own musical? Join NYC Musical Development Workshop #2: Conflict, Obstacles & the Act One Finale.

Writers don’t need another class – they need a development room.

Writers don’t need another class – they need a development room.

Sometimes people ask me why I created CreateTheater.

I created CreateTheater because too many writers were trying to develop plays and musicals alone.

They had scripts. They had ideas. They had taken classes.

But they did not have access to the kind of ongoing development room that professional theater requires—especially if they lived outside New York.

CreateTheater was built to become that room online.

I was already developing new plays and musicals online since 2013. Why not turn it into a theater company?

A geographically independent company where writers could bring in their actual work, hear it discussed, receive dramaturgical guidance, and prepare the script for the next stage of development. Not another class. Not generic accountability. A sustained professional artistic process that focused on the play or musical itself, developed by a professional company that happened to be in NYC.

Turns out, this was a really helpful idea! We’re still going strong eleven years later.

But theater cannot live entirely online.

A script may be strengthened on Zoom, but eventually the words must enter the mouths and bodies of actors. Each writer needs to hear the rhythm of the spoken word, feel where the room’s attention shifts, and see what is actually happening in the “audience.”

Theater becomes theater when artists are together in the same space.

 

Development Reading Workshops

As I’m developing new work post-pandemic, more and more as a professional director/dramaturg we’re exploring the script in one-day or two day reading workshops. It’s an efficient, economical way to engage actors and a director with your script and foster a collaboration of artists for your development process.

That is why CreateTheater is expanding into one-day and two-day development reading workshops in New York City, where most of the casting  process takes place.

The online development room helps the writer prepare the script to enter the live room. Then, in person with actors, a director, and focused dramaturgical support, the work can be tested before the writer spends significant money on a showcase or production.

This is why development matters.

A reading should not simply prove that the script exists. It should reveal what the script needs next.

And the quality of your feedback will either delay your development process or help your script assemble a team that will move it forward faster.

That is why I created CreateTheater: to give writers access to a serious development process, wherever they live – and then bring the strongest work into the room where a professional creative team can make it truly come alive.

I welcome your thoughts and comments!

What is CreateTheater?

What is CreateTheater?

What is CreateTheater? It’s a question I’ve been thinking about a lot lately.

Not because I don’t know the answer, but because I’ve realized that many of the writers in our own community are trying to understand how all of the pieces fit together.

Is CreateTheater a writing group?

A theatre company?

An educational organization?

A festival?

A producer’s lab?

The answer is…

Yes—and no.

Those aren’t separate identities. They’re different expressions of one idea.

As CreateTheater enters its eleventh year, I’ve realized that part of growing as an organization is becoming clearer about who we are—and who we’re becoming.

Why I Originally Founded CreateTheater

When I founded CreateTheater in June 2015, my goal was simple: create a place where new plays and musicals could receive the thoughtful artistic development they deserve.

In 2021, we expanded that vision by launching the Experts Theater Company (ETC), creating an ongoing artistic home where playwrights and musical theatre writers could continue developing their work together. I chose the acronym to honor Ellen Stewart, for her extraordinary contributions to the art of theater at La MaMa Experimental Theater  Club (La MaMa ETC).

In 2022, we presented our first CreateTheater New Works Festival at Theatre Row.

This spring, we celebrated our Fifth Annual CreateTheater New Works Festival, adding The CreateTheater New Works Cabaret Festival in the fall to the mix.

I’m absolutely thrilled that we can grant space in the both of these festivals for artists to present their work – all of it developed in-house in CreateTheater’s writers’ resident company, The Experts Theater Company.

Looking back, I realize that we’ve been building something much larger than a collection of programs.

We’ve been building a developmental theatre company.

Now, with the guidance of our Advisory Board, CreateTheater is beginning the journey toward becoming an independent nonprofit theatre company in NYC dedicated to the development and production of new plays and musicals.

It’s been an awesome journey – and it’s just starting.

But this milestone has prompted me to ask an important question:

What is CreateTheater now, really?

A Developmental Theater Company

Our work is not simply to teach writers how to write. Nor is it only to produce finished plays and musicals.

Our work is to develop new theater.

I believe that’s one of the most important—and often least visible—creative acts in our industry.

When audiences attend opening night, they’re seeing the result of months or years of artistic collaboration. They don’t see the dramaturgical conversations, the table reads, the rewrites, the song that finally finds its place, or the creative breakthroughs that happen because a room full of theatre artists are asking the right questions together.

That’s development.

I believe development is in itself an art form.

Last Friday I was reminded exactly why CreateTheater exists.

I was on a Zoom call with the writers preparing for our next Fall Cabaret Festival.

One team was calling from New York City.

Another from San Francisco.

Another from West Virginia.

Another from New Jersey.

Another from Mexico.

We weren’t taking an online class.

We were doing what theatre artists have always done.

We were solving problems , in the same “room,” together.

Sharing resources.

Offering ideas.

Celebrating breakthroughs.

Helping one another tell stronger stories.

The only difference was that geography wasn’t determining who could be in that room.

Develop Work in NYC from Anywhere

For most of theatre history, access to a professional development process depended on where you lived.

But today, that doesn’t matter.

CreateTheater was formed on Zoom way back in 2015 to bring writers, composers, lyricists, directors, dramaturgs, producers, and collaborators into the same professional development room—regardless of geography.

Not to replace New York.

To extend New York’s collaborative and professional culture.

Because the conversations that happen in New York rehearsal rooms shouldn’t belong only to the people who can afford to live there.

They should belong to every serious theatre artist committed to creating excellent new work.

That’s why our company exists.

Our Programs Form Our Pipeline

The six month Production-Ready Writers Groups are where many writers begin developing their scripts in a collaborative professional environment. 

The 90 day Cabaret Lab gives musical theatre writers the opportunity to hear songs, experiment, and continue shaping their work in front of artists and audiences.

The four NYC Musical Development Workshops each year explore the craft and structure that help musicals become compelling works of theatre.

The year-long Musical Writing Lab and the NYC Producer Lab help selected projects prepare for public presentations in Industry Readings or Showcase productions by bringing together the artistic and practical work required to move from development toward production. Our labs create community, which is the heart of our collaboration.

These aren’t disconnected offerings.

They’re all part of one artistic mission.

To develop professional new plays and musicals through collaboration that result in industry exposure.

To create an artistic home where serious theatre makers can work together and form a community.

And to make New York’s culture of theatrical development more accessible without sacrificing its professional standards.

You no longer have to live in Manhattan to develop and produce your work in Manhattan.

We Develop New Plays and Musicals

At its heart, CreateTheater isn’t built around Zoom.

It’s built around the development room.

A place where artists gather to ask difficult questions, challenge one another with generosity, strengthen each other’s work, and move stories forward to production.

Because great theatre has never been created in isolation.

It has always been created in community.

As we begin this next chapter—growing into a nonprofit theatre company, expanding our artistic partnerships, and continuing to develop and produce new work—our mission feels clearer than ever.

CreateTheater exists to build a community of theatre artists committed to developing professional new plays and musicals through collaboration, dramaturgy, and creative producing.

That has been our work for the past eleven years. And we’re excited for what the next elevent will bring.

Welcome to CreateTheater.

Pipeline Starts with Development, Not Production

Pipeline Starts with Development, Not Production

Everybody wants to get produced.

That is the dream, right?

The lights come up. The actors are in costume. The audience is in the room. Someone has finally said yes. Your play is no longer sitting in a folder on your laptop. It is alive.

I get it.

But after years of developing, directing, and producing new work in New York, I need to say something very plainly:

Production is not where the pipeline starts.

Development is.

And if you try to skip that step, rush through it, or pretend you are “ready” before the work has actually been tested, challenged, deepened, and strengthened, you are taking a much bigger risk than you may realize.

I know I may be preaching to the choir here, but during this summer season I see too many writers spend money on various festivals – and then be disappointed.

Not because they were disappointed with their work – but because they were disappointed that the results they dreamed about didn’t materialize.

 

The Truth About Festivals

Look, I know theater is tough. But here’s the truth:

Production is expensive.

Audiences are honest.

And industry people have long memories.

A mediocre production of a promising play can do more damage than no production at all.

That may sound harsh.

Good. It should.

Because if you care about your work, you cannot afford to treat development like some annoying little hurdle you have to clear before the “real” thing happens.

You do not want to rush into a “festival production.”

Development is the real thing.

It is where the real work begins.

 

What Happens When You Produce Your Work Too Soon 

There is a dangerous fantasy floating around among a lot of writers.

It goes something like this:

“If I can just get my show on stage, then everything will change.”

Well … maybe.

But maybe not.

Because getting your show on stage too soon is not always a win.

Sometimes it means the writer had access to money before the play had access to enough development.

Sometimes it means the show got onstage before it knew what it was.

Sometimes it means someone was so eager to make something happen that nobody told them to slow down long enough to ask the harder questions:

  • Is the story actually clear?
  • Does the structure hold?
  • Are the stakes high enough?
  • Does the ending land?
  • Do the characters have enough dramatic agency?
  • Is the audience emotionally tracking the journey?
  • Is this really a producible play — or is it just a strong draft someone really wants to be on stage?

Argh.

How many shows have you seen where you walked away shaking your head and asking, “How on earth did this script get on stage?”

The problems in your script do not magically disappear because you found a venue, hired a director, raised some money, and got your friends to come cheer you on opening night.

In fact, production often makes those problems louder.

Much louder.

Because once the work is in front of an audience, the weaknesses are no longer private.

They are public.

And like I said, the theater industry has a long memory.

A looong memory.

You may never get a second chance to make your show live up to its promise.

 

Think of Development as Insurance.

I know development can feel frustrating. And it takes so long.

You rewrite the draft.

Then you get notes.

Then you revise.

Then you hear it out loud.

Then you discover the second act has a problem.

Then someone gives you feedback you do not want to hear.

Then a director asks a question that makes you realize the emotional center of the play is not where you thought it was.

Then an audience laughs in the wrong place.

Or worse, they do not respond at all.

And you think:

“Am I ever going to get this play produced?”

I understand that feeling. But development is not punishment.

It is not busywork. And it shouldn’t feel like “developmental hell.”

It is the work. It furthers the work.

Development is insurance.

It is the process that protects the play before you put it under the heat of full production.

It gives you time to hear the work in different ways: with different actors, different directors, different audiences, dramaturgs, producers, and collaborators who can help you see not only what is on the page, but what is actually happening in the room.

That matters. Theatre is a collaborative art.

Because one person’s opinion is not development.

One reading is not development.

One enthusiastic friend telling you “I love it” is not development.

And one industry person giving you a note that sounds smart does not mean you should immediately rebuild your entire play around it.

Development is the process of learning how to listen.

To listen to your play. To listen to the room when your play is being read.

Does it hold the audience?

Or do they get distracted and pull out their phones?

Learn to hear what the work itself is telling you.

That takes time.

It also takes discernment.

 

CreateTheater Is Development

This is why I created CreateTheater.

Even the name denotes a process.

I didn’t form a theater company to rush writers into production before the work is ready, or to move half-developed scripts into festival showcases.

And I am not here to sell the fantasy that every writer dreams of: seeing their work in front of an enthusiastic audience before the piece is actually ready to meet them.

CreateTheater is a developmental theater company.

We concentrate on the part of the process many people would prefer to skip:

  • The messy middle.
  • The rewriting.
  • The hard questions.
  • The table reads.
  • The feedback.
  • The structure.
  • The audience response.
  • The honest conversation about what is working, what is not working yet, and what the piece needs next.

Because if your goal is to move toward production, the work has to be strong enough to survive production.

That is what a professional development pipeline is designed to do – to carefully learn what your show really needs.

 

Start Development This Summer

Our Production-Ready Writers™ 6-Month Play Writing Groups begin this week.

If you are serious about developing your play, I’d love for you to consider joining us.