You’ve revised the script. You’ve gotten feedback. Maybe you’ve even done a reading.
And then…
Nothing.
No momentum. No next step. No production. No real traction.
So you start wondering if the problem is the industry. Or the timing. Or whether theater is just impossible right now.
But after years working with new plays and musicals in New York, I can tell you something difficult — and liberating:
Most scripts don’t stall because the writer isn’t talented.
They stall because the work isn’t yet producible.
And those are two very different things.
A lot of writers are creating plays as literary documents.
But theater isn’t literature.
Theater is a live event that requires: actors, directors, designers, producers, money, space, audience buy-in, and a reason to exist right now.
That doesn’t mean your work has to be commercial. It doesn’t mean it has to be safe. And it definitely doesn’t mean you should write to trends.
But it does mean your script has to understand the realities of production.
Can a director envision this onstage? Can actors emotionally land inside it? Can an audience track the dramatic engine? Does the structure create momentum? Does the play know what experience it’s trying to create in the room?
These are producing questions. And they are creative questions.
I think this is the missing conversation in a lot of playwright education.
Writers are taught how to write scenes. But not how to build theatrical experiences people want to champion.
And honestly? That’s where careers begin to shift.
Because once your work becomes producible, people can suddenly move with it.
Producers lean in. Directors see possibilities. Collaborators want to attach themselves. Readings lead to workshops. Workshops lead to productions.
Momentum becomes easier because the work itself generates momentum.
This week, I’m teaching a free webinar called Write a Producible Play because I think too many talented writers are stuck in development limbo without understanding why.
We’re going to talk about:
why some plays move forward while others stall
the structural mistakes that quietly kill momentum
how producers evaluate new work
and how to develop your script with production in mind without sacrificing your artistic voice
Because your play does not need to become smaller.
It needs to become stage-ready.
And those are not the same thing.
If your work has felt stuck lately, this webinar is for you.
If this opened your eyes to how producers actually evaluate your script…
Then you’ll want to be in the room for our live training:
Write a Producible Play Webinar on May 30th
Off-Broadway Producer Patrick Blake and I will walk you through exactly how to check your work so it’s not just compelling, but something a producer can get on board with.
Stay True to Yourself (Or Watch Your Play Disappear)
I’ve been telling our writers something over and over the past few weeks:
Stay true to yourself.
Yes, it sounds generic. It’s not.
I mean it in a very specific way: knowing exactly where your play lands.
Playwrights—especially early and mid-career—are hungry to be produced. And because of that, they become incredibly good at working with notes. They implement changes quickly. They listen closely. They adjust to make the play better.
Especially when the notes are coming from a “successful” director.
And that’s where things can go wrong.
Because in the middle of rewrites, it’s very easy for a writer to lose their way.
And once they lose it—they don’t always get it back.
Let me exlain.
The Mistake That Kills Good Plays
Here’s what just happened:
We had a writer who had done the work. Months of development. The script was strong. Funding was in place. A venue was secured.
We brought in a highly recommended director. Enthusiastic. Experienced. Seemed like the right fit.
At first, everything looked good.
Then we scheduled a table read—because after major rewrites, you have to hear the piece out loud.
What we heard wasn’t the writer’s play.
It was the director’s.
The original piece was about a family navigating grief, disconnection, and misunderstanding.
The new version? A political debate.
Same characters. Same structure. Completely different play.
And here’s the part no one wants to say out loud:
If that version had gone forward and succeeded—it wouldn’t have been the writer’s success.
It would have belonged to the director.
Fortunately, we hadn’t signed the contract yet.
What This Cost (And What It Taught Us)
This wasn’t just creatively frustrating—it was expensive. Time, energy, momentum.
But it clarified three non-negotiables:
1. Stop trying to please the room. If you’re making changes to keep a director or producer happy, you’ve already started drifting.
2. Know what you want your audience to walk away with. Not your “message.” Your impact.
What should they understand, feel, or question when the lights come up? What do you want them to think about on the way home?
If you can’t answer that clearly, someone else will answer it for you—and rewrite your play in the process.
3. Choose your director like it matters—because it does. Never go with the first “yes.”
Talk to multiple directors. Ask them one simple question: “What is this play about at the end?”
If their answer doesn’t match yours, they are not your director. Full stop.
Don’t Become the Wrong Kind of Playwright
Let’s be clear:
I am not telling you to become the “resistant playwright” everyone dreads working with.
Collaboration is essential.
But there’s a difference between collaboration and compliance.
If you’re so open that your play can become something different… it will.
And then it no longer is yours.
The Line You Cannot Cross
You can take notes. You can explore alternatives. You can rewrite entire sections.
But you cannot lose sight of why you wrote the play in the first place.
Because once that’s gone—
You’re no longer developing your work.
You’re developing someone else’s.
And that is a much more expensive mistake than you think.
Ready to Develop Your Work Without Losing Your Voice?
This is exactly why we built our development pipeline at CreateTheater.
Because getting your work “ready” isn’t about collecting opinions—it’s about strengthening your voice so it can stand up in the room.
Inside our development programs, you’ll learn how to:
Take notes without losing your core idea
Clarify what your play is actually about
Collaborate with directors from a position of strength—not insecurity
Get your work to a place where it’s ready to be seen as you intended it
If you’re serious about developing your play or musical the right way: