Why So Many Workshops Fail Writers
One of the hardest conversations I have with playwrights and musical theater writers is this:
A workshop does not always advance development.
And development does not automatically lead to a production.
I’ve seen writers spend thousands of dollars and years of their lives moving from workshop to workshop, reading to reading, note session to note session—without ever getting a production.
The problem isn’t workshops.
The problem is using the wrong workshop without defining the right purpose.
Let’s define a few terms.
Table Readings & Industry Readings
The value of these depends almost entirely on two things:
- The experience of the creative team facilitating the process.
- The quality of the invited audience.
A room full of experienced directors, dramaturgs, producers, literary managers, actors, and theatergoers can provide valuable information.
A room full of friends and family may provide encouragement—but not necessarily the developmental insights you need.
Playwriting Workshops
These vary dramatically.
The quality depends on:
- The professional experience of the instructor.
- Their ability to develop work for production, not simply teach writing theory.
- The experience and seriousness of the other participants.
A workshop led by someone who has never developed work professionally will produce very different outcomes than one led by someone actively producing and developing new plays and musicals.
Regional Development Programs
These vary based on the goals for the workshop.
Some are designed to help writers improve craft.
Some are designed to identify projects for future production.
Some are designed primarily as community engagement programs.
Those are very different objectives.
The mistake writers make is assuming every workshop serves the same purpose – to move your show toward a production.
They don’t.
Let’s strategize a developmental plan instead.
How to Make a Workshop Actually Move Your Project Forward
1. Define the developmental goal.
What is your goal for the workshop?
Structure?
Character?
Pacing?
Marketability?
Audience engagement?
Building a team?
Finding producers?
Don’t hold a reading just because “it’s time.”
2. Create an overall strategy.
What is your path from this workshop to a full production?
If you don’t plan the next step, you’re likely collecting feedback instead of creating momentum.
3. Build an audience before the reading.
Development isn’t just about improving the script.
It’s about finding the people who care about the script, resonate with your ideas and can advocate for your work.
Start building those relationships now.
4. Build a fan base, not just a feedback list.
Future ticket buyers, advocates, donors, producers, and supporters often begin as audience members.
Capture names. Follow up. Stay connected.
5. Decide whose feedback matters most.
Not all notes are equal.
Pay attention to who is speaking and what expertise they bring to the conversation.
6. Measure outcomes, not attendance.
A packed room means nothing if you leave without actionable insights, “testimonials” and at least one meaningful connection.
7. Look for patterns, not opinions.
One note is an opinion.
Ten versions of the same note are data.
Look for the same feedback wrapped in different phrasing.
8. Record audience reactions.
Laughter, silence, confusion, engagement, applause—these often tell you more than a post-show discussion.
9. Leave with a revision plan.
Before the workshop ends, identify the three biggest issues you’ll tackle next.
Do it immediately – because I guarantee you’ll forget something.
10. Set a production target.
A workshop should be a step toward something.
A festival.
A developmental production.
A regional premiere.
A commercial production.
Never Plan a Workshop – Plan a Strategy
Without a destination, workshops can become a permanent holding pattern.
The goal isn’t to have more readings.
The goal is to create a producible play or musical.
Those are very different things.
How many workshops has your current project had—and do you know exactly what each one was supposed to accomplish?
