Where New Plays & Musicals Begin Their Professional Journey
CreateTheater® is a full-service development platform for playwrights, musical theater writers, and producers.
Whether you’re drafting your first scene or preparing for a New York showcase, we give you the artistic support, producing strategy, industry access, and professional community you need to bring your new work to life.
Writing | Development | Producing |Education | Industry Access | One Home
Upcoming Events
Saturday January 31st at 2:00pm ET
FREE VIRTUAL NETWORKING
Your 2026 Collaborators Are in This Room
The January Jumpstart Collaboration Event is where your next director, composer, producer, or design team is waiting!
Pitch yourself.
Meet your people.
Start building the projects you’ll launch in 2026 — together.
The CreateTheater Developmental Pipeline
A development pipeline shaped around your show—not a preset path.
Every project enters the pipeline at a different point. We assess where your play or musical is now—and guide it toward the people, programs, and strategy that will serve it best.
Why CreateTheater?
Because new plays and musicals deserve individual attention, CreateTheater’s Producer-Guided Pipeline offers personalized dramaturgy, strategic producing insight, and professional development that’s right for your show—guided by experienced Industry professionals who’ve made their career creating new plays and musicals.
- Writing Programs support the active development of scripts through structure, feedback, and collaboration.
- Production Programs test work publicly and professionally to prepare it for real producing conversations.
- Education Programs help you understand the business: how new plays and musicals are evaluated, produced, and positioned in the professional commercial and non-profit theater.
- Networking Opportunities allow you to expand your circle and serve to build relationships among other creative professionals in the industry.
What I am thinking about…
Do I Need a Star?
The Need for Stars? “Be so good they can’t ignore you.” – Steve Martin Writing a play and then staying the course to see it produced is a daunting task. It requires tremendous focus and 100% dedication to each step in the developmental process. Once...
Make Submissions Easy
‘Tis the (Submission) Season Ah, the coolness of the air, the crisp sound of the leaves rustling underfoot. It’s the time of non-profit galas galore and Christmas party networking. For playwrights and librettists, it’s also the season of submissions. I’m sorry...
5 Top Takeaways from the “How to Write a Musical” Workshop
The World & The Want Yesterday I taught my favorite workshop, the “How to Write a Musical That Works” Workshop through Theater Resources Unlimited (TRU) in NYC. Along with the Executive Director Bob Ost and a stellar panel composed of Dramaturg/Producer Ken...
Pitching Your Show to Producers: The Elevator Pitch
Pitching Your Show to Producers Learning to pitch your show to potential producers is a skill set that can be developed like any other skill set. The secret is in learning to see your show from the producer’s perspective. Recently I was the pitching coach for eight...