Where New Plays & Musicals Begin Their Professional Journey
CreateTheater® is a full-service development platform for playwrights, musical theater writers, and producers.
Whether you’re drafting your first scene or preparing for a New York showcase, we give you the artistic support, producing strategy, industry access, and professional community you need to bring your new work to life.
Writing | Development | Producing |Education | Industry Access | One Home
Upcoming Events
Saturday January 31st at 2:00pm ET
FREE VIRTUAL NETWORKING
Your 2026 Collaborators Are in This Room
The January Jumpstart Collaboration Event is where your next director, composer, producer, or design team is waiting!
Pitch yourself.
Meet your people.
Start building the projects you’ll launch in 2026 — together.
The CreateTheater Developmental Pipeline
A development pipeline shaped around your show—not a preset path.
Every project enters the pipeline at a different point. We assess where your play or musical is now—and guide it toward the people, programs, and strategy that will serve it best.
Why CreateTheater?
Because new plays and musicals deserve individual attention, CreateTheater’s Producer-Guided Pipeline offers personalized dramaturgy, strategic producing insight, and professional development that’s right for your show—guided by experienced Industry professionals who’ve made their career creating new plays and musicals.
- Writing Programs support the active development of scripts through structure, feedback, and collaboration.
- Production Programs test work publicly and professionally to prepare it for real producing conversations.
- Education Programs help you understand the business: how new plays and musicals are evaluated, produced, and positioned in the professional commercial and non-profit theater.
- Networking Opportunities allow you to expand your circle and serve to build relationships among other creative professionals in the industry.
What I am thinking about…
Marketing Your Show: the Basics
Marketing is NOT a Choice If you know me then you know that I’d much rather spend all day every day helping you write your show than marketing myself. Marketing is not my favorite thing. However, I have to remind myself that marketing shows is how we get audiences...
Schedule 10 Tasks to Get Produced
Success is a Choice Following up on last week’s blog, I want to reiterate the above: SUCCESS IS A CHOICE. Do you want to be a successful playwright? Then hang out with successful playwrights. Put yourself in the company of producers and artistic directors – then make...
How to Succeed in Theater
Success is a ChoiceI need a constant daily strategy to focus on what needs to be done to achieve my top priorities. Meditation and a daily practice of reviewing my top goals for my business (and life) are the only ways I’ve found to manage constant distraction, and to...
Should You Produce Your Own Play?
Should you produce your own show? That depends. Is your show ready for a full production? (Check out my latest blog posts to answer that question.) If, after much careful thought and input from trusted professionals around you, you determine that your show is ready...