Where New Plays & Musicals Begin Their Professional Journey

CreateTheater® is a full-service development platform for playwrights, musical theater writers, and producers.

Whether you’re drafting your first scene or preparing for a New York showcase, we give you the artistic support, producing strategy, industry access, and professional community you need to bring your new work to life. 

Writing | Development | Producing |Education | Industry Access | One Home

Upcoming Events

Saturday January 31st at 2:00pm ET

FREE VIRTUAL NETWORKING

Your 2026 Collaborators Are in This Room

The January Jumpstart Collaboration Event is where your next director, composer, producer, or design team is waiting!

Pitch yourself.

Meet your people.

Start building the projects you’ll launch in 2026 — together.

The CreateTheater Developmental Pipeline

A development pipeline shaped around your show—not a preset path.

Every project enters the pipeline at a different point. We assess where your play or musical is now—and guide it toward the people, programs, and strategy that will serve it best.

Why CreateTheater?

Because new plays and musicals deserve individual attention, CreateTheater’s Producer-Guided Pipeline offers personalized dramaturgy, strategic producing insight, and professional development that’s right for your show—guided by experienced Industry professionals who’ve made their career creating new plays and musicals.

  • Writing Programs support the active development of scripts through structure, feedback, and collaboration.
  • Production Programs test work publicly and professionally to prepare it for real producing conversations.
  • Education Programs help you understand the business: how new plays and musicals are evaluated, produced, and positioned in the professional commercial and non-profit theater.
  • Networking Opportunities allow you to expand your circle and serve to build relationships among other creative professionals in the industry.

What I am thinking about…

Down Time

Down Time

Do you know your character’s favorite color? Favorite dish? The street they lived on as a child? What was the game their mother played with them when they were five? Why do they keep an item in their pocket and when do they take it out and stroke it? What memories does it provoke? What emotion does it conjure in your character?

Details. From the larger, to the smaller, and from the smaller to the larger, details make the character specific and unique.

8 Ways to Grow Your Theater Network

8 Ways to Grow Your Theater Network

Note: This is the first in a three-part series this month in how to network, build and maintain important professional relationships in theater. Your Inner Circle Theater is an industry built heavily on relationships and reputation. And for a theatermaker, your...

Making Money as a Playwright Part 2

Making Money as a Playwright Part 2

I think that many artists feel the winds of change happening regarding the arts in America. We look around at states defunding the arts.  We see major non-profit and “successful” theater companies laying off staff and divesting themselves of their theaters.

Be Specific

Be Specific

Do you know your character’s favorite color? Favorite dish? The street they lived on as a child? What was the game their mother played with them when they were five? Why do they keep an item in their pocket and when do they take it out and stroke it? What memories does it provoke? What emotion does it conjure in your character?

Details. From the larger, to the smaller, and from the smaller to the larger, details make the character specific and unique.