Where New Plays & Musicals Begin Their Professional Journey
CreateTheater® is a full-service development platform for playwrights, musical theater writers, and producers.
Whether you’re drafting your first scene or preparing for a New York showcase, we give you the artistic support, producing strategy, industry access, and professional community you need to bring your new work to life.
Writing | Development | Producing |Education | Industry Access | One Home
Upcoming Events
Saturday January 31st at 2:00pm ET
FREE VIRTUAL NETWORKING
Your 2026 Collaborators Are in This Room
The January Jumpstart Collaboration Event is where your next director, composer, producer, or design team is waiting!
Pitch yourself.
Meet your people.
Start building the projects you’ll launch in 2026 — together.
The CreateTheater Developmental Pipeline
A development pipeline shaped around your show—not a preset path.
Every project enters the pipeline at a different point. We assess where your play or musical is now—and guide it toward the people, programs, and strategy that will serve it best.
Why CreateTheater?
Because new plays and musicals deserve individual attention, CreateTheater’s Producer-Guided Pipeline offers personalized dramaturgy, strategic producing insight, and professional development that’s right for your show—guided by experienced Industry professionals who’ve made their career creating new plays and musicals.
- Writing Programs support the active development of scripts through structure, feedback, and collaboration.
- Production Programs test work publicly and professionally to prepare it for real producing conversations.
- Education Programs help you understand the business: how new plays and musicals are evaluated, produced, and positioned in the professional commercial and non-profit theater.
- Networking Opportunities allow you to expand your circle and serve to build relationships among other creative professionals in the industry.
What I am thinking about…
Don’t Write Passive Protagonists
Stop Writing Passive Protagonists (Or: Why Your Play Feels Flat Even Though the Writing Is Good) Let me say something I wish more writers heard early: Most scripts don’t fail because the dialogue is bad.They fail because the protagonist doesn’t do anything. I read a...
Building Your Musical One Song at a Time
How Daily Songwriting Habits Can Move Your Musical Forward Writing a musical can feel like climbing a mountain (I see you singing the song right now) —and doing it alone makes the peak look farther and steeper. And definitely harder. Here's the truth: the best...
The Daily Draft: How to Avoid Getting Lost Rewriting the Same Scene
Ever find yourself “working on your show” for hours… only to realize you’ve just reworked the same five lines over and over again? Yeah, it happens to everyone. Rewriting is the very essence of writing—but if you do it too soon, it can also become a trap. You start...
Tips to Write Characters So Real They Practically Pay Rent
You’ve got a great premise. You’ve outlined a killer plot. But your characters? They’re… fine. They’re saying all the right things, but somehow, it’s just not clicking. It’s like they’re reading cue cards instead of living inside the world of your play or musical. And...