Where New Plays & Musicals Begin Their Professional Journey
CreateTheater® is a full-service development platform for playwrights, musical theater writers, and producers.
Whether you’re drafting your first scene or preparing for a New York showcase, we give you the artistic support, producing strategy, industry access, and professional community you need to bring your new work to life.
Writing | Development | Producing |Education | Industry Access | One Home
Upcoming Events
Saturday January 31st at 2:00pm ET
FREE VIRTUAL NETWORKING
Your 2026 Collaborators Are in This Room
The January Jumpstart Collaboration Event is where your next director, composer, producer, or design team is waiting!
Pitch yourself.
Meet your people.
Start building the projects you’ll launch in 2026 — together.
The CreateTheater Developmental Pipeline
A development pipeline shaped around your show—not a preset path.
Every project enters the pipeline at a different point. We assess where your play or musical is now—and guide it toward the people, programs, and strategy that will serve it best.
Why CreateTheater?
Because new plays and musicals deserve individual attention, CreateTheater’s Producer-Guided Pipeline offers personalized dramaturgy, strategic producing insight, and professional development that’s right for your show—guided by experienced Industry professionals who’ve made their career creating new plays and musicals.
- Writing Programs support the active development of scripts through structure, feedback, and collaboration.
- Production Programs test work publicly and professionally to prepare it for real producing conversations.
- Education Programs help you understand the business: how new plays and musicals are evaluated, produced, and positioned in the professional commercial and non-profit theater.
- Networking Opportunities allow you to expand your circle and serve to build relationships among other creative professionals in the industry.
What I am thinking about…
5 Top Takeaways from the “How to Write a Musical” Workshop
The World & The Want Yesterday I taught my favorite workshop, the “How to Write a Musical That Works” Workshop through Theater Resources Unlimited (TRU) in NYC. Along with the Executive Director Bob Ost and a stellar panel composed of Dramaturg/Producer Ken...
Pitching Your Show to Producers: The Elevator Pitch
Pitching Your Show to Producers Learning to pitch your show to potential producers is a skill set that can be developed like any other skill set. The secret is in learning to see your show from the producer’s perspective. Recently I was the pitching coach for eight...
Breaking Up With Aristotle: Alternate Plot Structures
To Aristotle With Love: We’re Done So many contemporary playwrights claim to have “broken up” with Aristotle. As in, “Ari, we love you and all, but you’re so old school. We’re done.” The energy of the “action plot,” where a protagonist has a goal...
Story vs. Plot
Where in the Story Does Your Plot Start? A discussion about the difference between plot vs. story is anything but an academic question. Instead, like most talks about structure, how a plot is designed defines how the audience experiences the story. An early...