Where New Plays & Musicals Begin Their Professional Journey
CreateTheater® is a full-service development platform for playwrights, musical theater writers, and producers.
Whether you’re drafting your first scene or preparing for a New York showcase, we give you the artistic support, producing strategy, industry access, and professional community you need to bring your new work to life.
Writing | Development | Producing |Education | Industry Access | One Home
Upcoming Events
Saturday January 31st at 2:00pm ET
FREE VIRTUAL NETWORKING
Your 2026 Collaborators Are in This Room
The January Jumpstart Collaboration Event is where your next director, composer, producer, or design team is waiting!
Pitch yourself.
Meet your people.
Start building the projects you’ll launch in 2026 — together.
The CreateTheater Developmental Pipeline
A development pipeline shaped around your show—not a preset path.
Every project enters the pipeline at a different point. We assess where your play or musical is now—and guide it toward the people, programs, and strategy that will serve it best.
Why CreateTheater?
Because new plays and musicals deserve individual attention, CreateTheater’s Producer-Guided Pipeline offers personalized dramaturgy, strategic producing insight, and professional development that’s right for your show—guided by experienced Industry professionals who’ve made their career creating new plays and musicals.
- Writing Programs support the active development of scripts through structure, feedback, and collaboration.
- Production Programs test work publicly and professionally to prepare it for real producing conversations.
- Education Programs help you understand the business: how new plays and musicals are evaluated, produced, and positioned in the professional commercial and non-profit theater.
- Networking Opportunities allow you to expand your circle and serve to build relationships among other creative professionals in the industry.
What I am thinking about…
Writing Active Dialogue
Let's Get Some Action Going Have you ever been reading a script when the action suddenly felt clunky, heavy-handed or, even worse, stopped mid-scene? Probably it was the result of poor dialogue. Like everything else on stage, dialogue must push the story...
Top 5 Reasons to Put a Dramaturg on the Creative Team
What if I told you there was a way to jumpstart your NPD process at a fraction of the cost of a staged reading? There is a way – a standard protocol that’s used by almost every serious producer and significant regional theater out there, including NYMF, Disney...
How to Get to Broadway in 3 [Not So Easy] Steps
Still Flying After the TONYs? How many of you are still flying high after the 2019 TONY Awards ceremony? The encouragement to all performers to continue the work, to celebrate our diversity, and the overall pure celebration of this art form in general and our...
The Need for Creative Producers
Why I'm a Creative Producer On May 13, 2013, in a speech at the Theater Communications Group (TCG) Gala, Emily Mann, longtime Artistic Director of the McCarter Theatre in Princeton, NJ, stated that the nonprofit movement was started because the commercial...
