Marketing Your Show: the Basics
Marketing is NOT a Choice If you know me then you know that I’d much rather spend all day every day helping you write your show than marketing myself. Marketing is not my favorite thing. However, I have to remind myself that marketing shows is how we get audiences...
Schedule 10 Tasks to Get Produced
Success is a Choice Following up on last week’s blog, I want to reiterate the above: SUCCESS IS A CHOICE. Do you want to be a successful playwright? Then hang out with successful playwrights. Put yourself in the company of producers and artistic directors – then make...
How to Succeed in Theater
Success is a ChoiceI need a constant daily strategy to focus on what needs to be done to achieve my top priorities. Meditation and a daily practice of reviewing my top goals for my business (and life) are the only ways I’ve found to manage constant distraction, and to...
Should You Produce Your Own Play?
Should you produce your own show? That depends. Is your show ready for a full production? (Check out my latest blog posts to answer that question.) If, after much careful thought and input from trusted professionals around you, you determine that your show is ready...
Entrepreneur of the Month: Cate Cammarata
Article by Jen Bush Cate Cammarata is the Executive Producer for Retraction. She wears many hats in the theater world as an Off-Broadway producer, director, and dramaturg. She likes to breathe life into new material and see it through to the end on its’ journey. ...
Are You Getting the Most from Your Readings?
Now that you know to go virtual (check out my last blog post here) do you know the steps of development? Are you making the most out of your readings? As a professional theater maker, you need to know what must happen at each step of your script's developmental...
It’s Time to Go Virtual
Is it necessary to add virtual to your development tasks? YES. Are you uncertain or even scared about this? YES. Should you continue to do it anyway? YES. But only if you want to get your play in front of more people. Why Virtual I remember when cable tv...
How to Move Your Script Forward
Moving Forward This summer has been a time for reading scripts. It’s my favorite thing to do in the summer. It’s so exciting to discover a new play or musical that’s ready to move forward into a developmental workshop or even into a complete production. The problem...
Are Zoom Readings Still Useful?
As someone who was one of the very first producers presenting Zoom readings in 2020 and who was able to raise hundreds of dollars for smaller theaters across the country, I’ll be the first one to tell you that Zoom readings can be a cost-efficient way to develop a...